Samsung Introduces AI-Powered QLED and 4K Smart TVs in India

Samsung has unveiled its latest range of AI-powered QLED and Crystal Clear 4K UHD TVs in India. Starting May 1, 2025, the new television lineup is available for purchase through major e-commerce platforms including Amazon, Flipkart, and Samsung's official website. This launch aims to redefine home entertainment through smarter technology and immersive viewing experiences.

AI-Enhanced QLED Series: The QEF1

The highlight of the new lineup is the QEF1 QLED series. These models feature Real and Safe Quantum Dot Technology that guarantees vivid colour accuracy and long-lasting durability. The TVs use True Quantum Dots, which are free from Cadmium — a substance known to have cancer-related risks — making them safe and environmentally friendly.

Powered by Samsung's Advanced Q4 AI Processor

The new QLED TVs are equipped with Samsung’s powerful Q4 AI Processor. This processor analyzes and enhances content in real time, delivering sharper images and clearer audio. The AI optimization works behind the scenes to offer a personalized and immersive entertainment experience.

Samsung Vision AI and Pantone Validation

The QLED series also includes Samsung Vision AI, an intelligent system that recognizes faces, scenes, and objects, improving picture quality accordingly. This technology is combined with Pantone Validated Colours, ensuring true-to-life colour accuracy and visual authenticity — a benchmark for superior image reproduction.

Crystal Clear 4K UHD TVs: UE81, UE84, UE86 Models

Alongside the QLED range, Samsung has introduced the Crystal Clear 4K UHD TV series, which includes models UE81, UE84, and UE86. These TVs are built to enhance lower-resolution content using the Crystal 4K Processor, offering visuals that closely mimic native 4K quality. With the inclusion of PurColour technology, users enjoy a vivid and colourful viewing experience.

Immersive Audio and Smart Features

The UHD TVs come with OTS Lite (Object Tracking Sound Lite), delivering dynamic, top-channel virtual surround sound. Additionally, the new models feature SmartThings integration, enabling seamless control over other smart home devices directly through the television.

Enhanced Security with Samsung Knox

Security and privacy are key focus areas for Samsung. The new televisions come pre-installed with Samsung Knox Security, offering robust protection for user data and connected smart devices.

Extensive Entertainment Options and Free Content

Samsung is also offering viewers access to endless free content across genres. This addition is aimed at providing more value and entertainment choices without added subscription costs.

Attractive Pricing and Offers

To promote adoption, Samsung is providing discounts of up to 35% on the new range. Customers can also benefit from no-cost EMI plans starting at ₹3,333 per month for QLED models and ₹2,500 per month for UHD variants. Additionally, buyers can avail themselves of instant cashback of up to ₹3,000 via select bank offers.

Official Statement from Samsung India

Viplesh Dang, Senior Director of Visual Display Business at Samsung India, stated, “At Samsung, we continuously push the boundaries of innovation to deliver products that redefine home entertainment. Our AI-enhanced QLED and Crystal Clear 4K UHD TVs provide advanced entertainment solutions, elevated by intelligent scene recognition for improved picture quality.”

Conclusion

With a strong focus on safety, intelligent AI features, vibrant visuals, and immersive audio, Samsung's new QLED and UHD TV lineup is set to elevate the home viewing experience in India. Whether it’s the advanced QEF1 series or the vivid UE81-UE86 UHD models, Samsung is delivering on its promise of innovation-led entertainment.