Samsung Galaxy A57, Galaxy A37 Go on Sale April 10: Price, Offers and Key Features

Samsung has officially announced the sale of its latest A-series smartphones, the Samsung Galaxy A57 5G and Samsung Galaxy A37 5G, in India starting April 10. Packed with upgraded hardware, AI-powered features, and long-term software support, these devices aim to strengthen Samsung’s presence in the premium mid-range segment.

Samsung Galaxy A57, A37 Sale Date and Launch Offers

Availability and Introductory Benefits

The Galaxy A57 5G and Galaxy A37 5G will be available for purchase across online and offline retail channels from April 10. To attract buyers, Samsung is offering a range of launch benefits that enhance affordability and value.

Customers can avail:

• Up to Rs 3,000 instant cashback on payments via bank cards or UPI
• Upgrade bonus of up to Rs 5,000 on exchanging old devices
• No-cost EMI options for up to 24 months

Additionally, buyers opting for EMI plans can still benefit from the Rs 3,000 upgrade bonus, making the purchase more flexible and budget-friendly.

Samsung Galaxy A57, A37: Pricing in India

Variant-wise Price Breakdown

Samsung has introduced both smartphones at a higher starting price compared to their predecessors, reflecting the added features and hardware improvements.

Samsung Galaxy A57 5G Price

• 8GB RAM + 256GB storage: Rs 56,999
• 12GB RAM + 256GB storage: Rs 62,499

Colour options: Awesome Lilac, Awesome Icy Blue, Awesome Navy

Samsung Galaxy A37 5G Price

• 8GB RAM + 128GB storage: Rs 41,999
• 8GB RAM + 256GB storage: Rs 47,499
• 12GB RAM + 256GB storage: Rs 52,999

Colour options: Awesome Gray Green, Awesome Lavender, Awesome Charcoal

For context, the previous generation devices—Samsung Galaxy A56 and Samsung Galaxy A36—were launched at lower starting prices, indicating a noticeable price hike this year.

Performance and Software: AI Takes Centre Stage

Advanced Processors and Smart Features

The Galaxy A57 5G is powered by Samsung’s Exynos 1680 chipset, while the Galaxy A37 5G runs on the Exynos 1480 processor. Both chipsets are designed to deliver improved performance, better energy efficiency, and smoother multitasking.

On the software front, both devices run on One UI 8.5, which introduces a range of AI-driven tools aimed at enhancing user productivity and convenience.

Key AI features include:

• Voice Transcription for converting speech into text
• AI Select for contextual actions
• Object Eraser for editing images
• Circle to Search with multi-object recognition

The smartphones also integrate advanced AI assistants such as Google Gemini and an upgraded Bixby, enabling more natural interactions and seamless cross-app functionality.

Samsung Galaxy A57 5G: Features and Specifications

Display and Design

The Galaxy A57 5G features a 6.7-inch FHD+ Super AMOLED Plus display with a 120Hz refresh rate. It also includes Vision Booster technology, ensuring better visibility under bright sunlight.

The device has a sleek design, weighs 179 grams, and comes with an IP68 rating for dust and water resistance. It is protected by Gorilla Glass Victus+, adding durability.

Camera and Imaging Capabilities

The smartphone sports a triple rear camera setup:

• 50MP primary sensor
• 12MP ultra-wide lens
• 5MP macro camera

For selfies and video calls, it includes a 12MP front camera. The camera system is enhanced with Nightography and improved image processing for better low-light performance.

Battery and Performance

The Galaxy A57 packs a 5,000mAh battery with 45W fast charging support. It also features a larger vapour chamber for improved thermal management during heavy usage.

Software Support and Updates

Samsung is promising up to six years of OS and security updates, making it one of the most future-proof devices in its segment.

Samsung Galaxy A37 5G: Features and Specifications

Display and Build

The Galaxy A37 5G also offers a 6.7-inch FHD+ Super AMOLED display with a 120Hz refresh rate, ensuring smooth visuals and vibrant colours.

Weighing slightly more at 196 grams, the device still maintains a premium build and carries an IP68 rating for durability.

Camera Setup and Features

The Galaxy A37 5G includes a triple camera system:

• 50MP main sensor
• 8MP ultra-wide lens
• 5MP macro camera

It also features a 12MP front camera. The device supports Nightography, AI-based scene optimisation, and enhanced image processing for improved photography.

Battery and Security Features

Like the A57, the Galaxy A37 houses a 5,000mAh battery with 45W charging support.

In terms of security, it comes with Samsung Knox Vault, along with features like Auto Blocker, Private Sharing, and Privacy Alerts, ensuring strong data protection.

Long-Term Software Support

Samsung has committed to providing up to six years of software and security updates for the Galaxy A37 as well, making it a reliable long-term investment.

Key Differences Between Galaxy A57 and A37

While both smartphones share several similarities, there are notable differences:

• The Galaxy A57 offers a more powerful processor (Exynos 1680)
• It includes a better ultra-wide camera (12MP vs 8MP)
• The A57 is lighter and features a more advanced display (Super AMOLED Plus)

The Galaxy A37, on the other hand, offers a more affordable entry point while still delivering solid performance and features.

Conclusion

The launch of the Samsung Galaxy A57 5G and Galaxy A37 5G highlights Samsung’s focus on delivering feature-rich smartphones in the mid-range segment. With AI-powered capabilities, long-term software support, and competitive launch offers, both devices are positioned to attract a wide range of users.

While the price increase compared to previous models may raise eyebrows, the added features and improved performance justify the premium. Buyers looking for a powerful and future-ready smartphone will find both models to be compelling options.