Range Rover Masara Edition Debuts in India at ₹4.99 Crore; Only 12 Units Available

Land Rover has introduced the Range Rover SV Masara Edition in India, a limited-edition luxury SUV priced at ₹4.99 crore (ex-showroom). Developed by the brand's Special Vehicle Operations (SVO) division, this exclusive model is tailored specifically for the Indian market and limited to just 12 units nationwide.

The name “Masara” is inspired by rare sapphires found in the Himalayas and derived from Sanskrit—reflecting Range Rover’s commitment to exclusivity, heritage, and craftsmanship. While bookings can be made at authorised dealerships, the delivery timeline has not yet been disclosed.

Exclusive Exterior Styling Inspired by the Himalayas

The Range Rover Masara Edition boasts a custom Satin Blue exterior that exudes elegance and individuality. Enhancing this bespoke aesthetic are Corinthian Bronze accents on key elements such as the front and rear bumpers, grille, door panels, and tailgate.

Distinctive copper-finished “RANGE ROVER” lettering on the bonnet and tailgate adds to its opulent appeal. The edition features SV Bespoke tread plates, inscribed with the Masara Edition name and a unique “1 of 12” engraving, underscoring the ultra-limited nature of the model.

Completing the commanding stance are massive 23-inch forged alloy wheels, specifically designed to elevate the SUV’s road presence and luxury quotient.

Masara Edition Interior: Where Elegance Meets Craftsmanship

Step inside the SV Masara Edition, and you're greeted by a cabin that showcases meticulous craftsmanship and luxurious design. The interior adopts a unique dual-tone theme, with the front seats wrapped in deep blue leather and the rear seats in a plush beige finish. This distinct visual separation is carried through the dashboard for a harmonised look.

The Masara Edition is configured as a four-seater, offering a chauffeur-driven, business-class experience. The rear seats are separated by a fixed centre console, housing high-end storage and control features. Soft-touch cushions embroidered with the “Masara Edition” logo further elevate the exclusivity of the rear passenger area.

Top-of-the-Line Features and Comfort Technology

Staying true to its SV (Special Vehicle) badge, the Range Rover Masara Edition comes equipped with an array of high-end luxury features and tech advancements. Highlights include:

• All-electric adjustable seats with integrated heating, ventilation, and massage functions

• Individual rear infotainment screens

• Centre console refrigerator

• 35-speaker Meridian Signature Sound System with 1,600W output and active noise cancellation

• Full-length panoramic sunroof

• Four-zone climate control

• Wireless charging pad

• 13.1-inch central touchscreen infotainment

• 12.3-inch digital driver’s display

• Ambient lighting with customisable colour themes

• Electrically operated split tailgate

These features ensure that both the driver and passengers enjoy a seamless blend of luxury, technology, and convenience.

Safety and Driver Assistance Suite

The Masara Edition is not just about aesthetics and comfort—it also prioritises safety. It is equipped with advanced driver assistance and protection features including:

• 360-degree surround-view camera

• Electronic Stability Control (ESC)

• Multiple airbags

• Lane keep assist

• Autonomous emergency braking

These technologies make the Masara Edition a truly modern luxury SUV equipped to handle both urban drives and long-distance journeys with ease and safety.

Positioning in the Ultra-Luxury SUV Segment

The Range Rover Masara Edition positions itself at the pinnacle of the ultra-premium SUV segment in India. It competes directly with other luxury flagships such as:

• Mercedes-Maybach GLS

• Bentley Bentayga

• Rolls-Royce Cullinan

With only 12 units available, the Masara Edition is a collector’s dream, blending Indian cultural inspiration with British engineering excellence.

Conclusion: A Statement in Rarity and Prestige

With its limited run, Himalaya-inspired design, and bespoke craftsmanship, the Range Rover SV Masara Edition stands as a bold expression of luxury, elegance, and individuality.