Pay10 App Names Virat Kohli and Anushka Sharma as Global Ambassadors Ahead of UPI Launch

Pay10, a prominent digital payments and fintech company, has announced Virat Kohli and Anushka Sharma as its global brand ambassadors. The celebrity duo will spearhead Pay10’s campaigns, coinciding with the launch of its UPI-enabled payments app in India, aiming to redefine digital payments for consumers and businesses alike.

Celebrity Ambassadors to Amplify Pay10’s Vision

The collaboration brings together one of the world’s most celebrated sports icons and India’s leading actress. Their global recognition, credibility, and shared values align with Pay10’s mission to provide seamless, secure, and inclusive digital payment experiences.

Pay10’s platform targets not just consumers but also SMEs and merchants, helping them compete effectively in the digital economy through fast, reliable, and interoperable payment solutions.

Brand Campaigns and Activations

Virat Kohli and Anushka Sharma will feature in a series of brand films, digital campaigns, and integrated activations, highlighting:

• Secure and seamless digital payments

• Convenience and speed for businesses and consumers

• Interoperable and inclusive financial solutions

The campaigns aim to position Pay10 as a trusted and innovative player in India’s fintech ecosystem.

Leadership Perspective

Prabhpreet Singh Gill (Harry Gill), Chairman of Pay10, said:
"Pay10 is building a brand for the next generation of digital finance, one that is innovative and highly trusted. Virat and Anushka embody these qualities. His discipline, performance, and passion, combined with her creativity, authenticity, and entrepreneurial spirit, make them ideal ambassadors for our story."

Pay10’s Features and Offerings

Pay10 offers Alternative Payment Methods (APM) designed to provide:

• Instant payments

• Merchant services

• Remittances

• Real-time cross-border transactions

The platform integrates UPI-based payments, consumer and merchant wallets, stored value solutions, and Dynamic QR-driven payments, providing a seamless, digital-first experience.

Virat Kohli on the Partnership

Virat Kohli, regarded as one of cricket’s greatest players, shared his enthusiasm:
"Pay10 is transforming digital payments by setting new standards for innovation, trust, and excellence. I’m proud to support a brand that shares my commitment to pushing boundaries and striving for world-class performance."

Kohli’s influence extends beyond cricket, including fitness, philanthropy, and entrepreneurship, with nearly 400 million followers across social media platforms.

Anushka Sharma on the Partnership

Anushka Sharma, award-winning actress, entrepreneur, and producer, commented:
"Payments with Pay10 are smooth and secure, giving businesses and customers convenience, speed, and trust. Reliable payment solutions are essential to make every transaction effortless."

She has established a strong presence in cinema, content production, fashion, and philanthropy, making her an influential voice across industries and platforms.

Combined Influence of Virat and Anushka

Together, Virat Kohli and Anushka Sharma command a combined social following exceeding 500 million, providing Pay10 with unmatched reach across demographics and geographies. This partnership positions Pay10 to engage a broad audience and accelerate adoption of its UPI-enabled payment services in India and globally.

Conclusion

The appointment of Virat Kohli and Anushka Sharma as global ambassadors marks a strategic milestone for Pay10, reflecting its ambition to redefine digital payments in India. By leveraging the combined influence of the power couple, Pay10 aims to drive awareness, adoption, and trust for its secure, seamless, and inclusive UPI-enabled payment solutions, setting a new benchmark in India’s fintech landscape.