OYO Rebrands Its Corporate Entity as Prism

IPO-bound travel tech giant OYO has announced a major corporate rebranding as its parent company Oravel Stays Limited will now be called Prism. The new name, chosen through a global naming competition, aims to serve as the umbrella identity for OYO’s diversified businesses and align its growing portfolio with a future-ready vision.

Why OYO Rebranded to Prism

The name Prism was selected after a global public naming competition that received over 6,000 submissions from participants worldwide. The new identity is meant to represent clarity, diversity, and integration across OYO’s wide-ranging businesses.

According to OYO’s Chairman and founder Ritesh Agarwal, the new corporate name reflects the company’s long-term vision of becoming a multi-faceted global travel and hospitality leader while ensuring strong brand recall for its flagship OYO brand.

Message from Ritesh Agarwal

In a letter to shareholders, Agarwal explained the rationale behind the rebranding:

• Prism as an umbrella entity: It will unify OYO’s various business lines under one parent identity.

• Clarity and efficiency: The structure allows the company to operate more efficiently and communicate its diverse offerings more clearly.

• Future-ready corporate architecture: The move aligns the group’s expanding portfolio with its long-term strategy.

He emphasized that OYO will continue as the consumer-facing brand for budget and mid-scale travel globally, while Prism will represent the parent company overseeing multiple verticals.

What Prism Will Represent

Prism will serve as the corporate identity that ties together OYO’s diverse portfolio, including:

1. Budget and mid-scale travel – OYO brand hotels remain the core consumer identity in this category.

2. Premium hospitality and luxury getaways – Expanding beyond affordable stays into upscale experiences.

3. Extended-stay residences – Studio-branded accommodations for long-term travelers.

4. Celebration and event venues – Through its platform Weddingz.in.

5. Workspaces and co-working – Managed under Innov8.

6. Vacation homes and rentals – Brands like Belvilla, DanCenter, and CheckMyGuest.

This multi-brand approach ensures that Prism becomes synonymous with a diversified travel and lifestyle ecosystem rather than being confined to one segment.

Prism and the OYO Brand

While the parent entity will now be called Prism, the OYO brand name will not disappear. OYO will remain the highly recognizable, consumer-facing identity, especially for budget hotels and mid-range travel accommodations.

Ritesh Agarwal stressed that OYO has built a strong global presence and brand recall in this segment and will continue to expand under the same name. Meanwhile, Prism as the parent will represent synergy across multiple travel and lifestyle brands.

OYO’s Global Presence and Growth

Since its founding in 2012, OYO has grown into one of the world’s largest hospitality platforms. Some key highlights include:

• Presence in over 35 countries

• Serving more than 100 million customers globally

• A portfolio covering hotels, vacation homes, co-working spaces, event venues, and tech solutions

With this rebranding, Prism will act as a future-ready holding company that strengthens investor confidence as OYO prepares for its much-awaited IPO.

Portfolio of Prism (Formerly Oravel Stays)

Prism’s portfolio spans a wide range of businesses and brands:

• Hotels and Hospitality: OYO, Motel 6, Townhouse, Sunday, Palette.

• Vacation Homes: Belvilla, DanCenter, CheckMyGuest, Studio Prestige.

• Extended Stay: Studio 6 (acquired via G6 Hospitality, US).

• Workspaces: Innov8 co-working spaces.

• Celebration Venues: Weddingz.in.

• Tech Solutions: AI-driven partner tools and data science platforms for hospitality.

This diverse portfolio reflects Prism’s commitment to innovation, global reach, and consumer-focused solutions in travel and hospitality.

Significance of the Rebranding

The transition to Prism is more than a name change—it marks a strategic milestone for OYO’s evolution:

• Builds a clearer corporate identity for investors, partners, and customers.

• Prepares the group for its upcoming IPO.

• Strengthens its positioning as a global travel tech leader.

• Highlights its shift from being just a budget hotel chain to a comprehensive travel and lifestyle platform.

Conclusion

The renaming of Oravel Stays to Prism signals a new chapter for OYO Group as it prepares for its IPO. While OYO will remain the trusted consumer-facing brand in budget and midscale travel, Prism will unify its wide-ranging businesses into a future-ready ecosystem.

With its diverse portfolio spanning hospitality, vacation rentals, co-working, and event spaces, Prism is positioned to shape the next phase of OYO’s global growth story.