Ola Electric Postpones Launch of Gig Series, S1 Z Scooter, and Electric Three-Wheelers

Ola Electric Mobility Ltd has decided to postpone the launch and delivery of several upcoming electric vehicle models, including the S1 Z, Gig/Gig+ scooters, and electric three-wheelers. The company’s current focus has shifted toward the Roadster platform, which includes the Roadster X, X Plus, and Arrowhead motorcycles.

Bhavish Aggarwal, Founder, Chairman, and Managing Director of Ola Electric, informed investors, “We are delaying the S1 Z, Gig/Gig+, and some other future products. These will be launched sequentially so each receives adequate customer mindshare.”

Affordable Gig and S1 Z Models Face Delay

Back in November 2024, Ola had unveiled its first B2B electric scooters—the Ola Gig and Gig+, priced between ₹39,999 and ₹49,999. These models were aimed at gig economy workers such as delivery executives and small businesses.

At the same time, Ola introduced the S1 Z, priced at ₹59,999, as a more affordable version of its popular S1 series. Targeted at urban commuters and micro-business owners, the S1 Z promised essential performance at a lower cost. Both models were expected to enter the market in April 2025. However, their deliveries are now deferred indefinitely as Ola shifts its strategic focus.

Electric Three-Wheelers Timeline Extended

Ola Electric had also been working on a new electric three-wheeler platform for passenger and cargo use. Although the company had not announced a firm launch date earlier, investor presentations had suggested a passenger e-rickshaw launch by H1 2026 and a cargo version by H2 2026.

With the latest update, these timelines appear to remain unchanged, but the company clarified that the three-wheeler rollouts will follow other priority product launches.

Roadster Motorcycle Faces Initial Delay, Now Delivering

Interestingly, Ola Electric's new Roadster motorcycle also faced delays. Originally slated for delivery in March 2025, the timeline was pushed to April and finally began rolling out on May 21. The Roadster line, which includes models like the Roadster X and Arrowhead, is now Ola's primary focus area.

Market Share Pressure and Delivery Setbacks

Ola Electric has seen mounting pressure from competitors like Bajaj Auto and TVS Motor. The company witnessed a decline in sales across all four quarters of FY25, leading to a loss of its number one position in the electric two-wheeler segment. This competition has likely contributed to the company’s need to streamline its operations and re-prioritize product rollouts.

Strengthening Retail and Service Infrastructure

In response to service challenges and slower registrations, Ola Electric has expanded its retail footprint to around 4,000 stores. The company has also improved its service turnaround time, reducing it to just 1.1 days—a significant operational milestone.

Aggarwal emphasized the importance of sales productivity in the coming quarters:

“Our focus now is to increase productivity—both sales productivity and sales per store. This becomes even more important as we ramp up Roadster deliveries.”

To improve its operating profit, Ola launched Project Lakshya in November 2024, aiming to cut auto business costs to ₹110 crore. As of April 2025, the operating cost has dropped from ₹175 crore in Q3 FY25 to ₹121 crore, with the final target expected to be met by June 2025.

This cost optimization is critical as Ola prepares for the Roadster platform's broader market rollout. Streamlining expenses and boosting per-store sales productivity are central to the automaker's near-term strategy.