Netflix Reduced the prices of Subscription Plans in India
Netflix has reduced the prices of its subscription plans in India. The decision is taken by the company to expand its reach among the Indian audiences, as the streaming platform is facing hard competition from streaming platforms like Amazon Prime, Disney+ Hotstar, and other such platforms in India. The subscription plans are now starting at Rs. 149. The premium subscription plan has also come down to Rs 649 from Rs 799.
Netflix is aiming to increase its Indian audience in the next five years. It has taken several offers to the Indian audience in an effort to increase its audience in India. According to the data of consulting firm Media Partners Asia, Netflix only has 5% subscribers in India and a share of 29% of total market revenue currently. Netflix hopes to increase the number of subscribers by lowering the prices of its subscription plans.