Maruti Suzuki Targets Record 2 Lakh Deliveries This Festive Season, EV Exports Accelerate

India’s largest carmaker, Maruti Suzuki, is poised for a landmark festive season, targeting two lakh vehicle deliveries during Navaratri 2025. Supported by robust customer demand, attractive upgrade schemes, and growing EV exports, the company is witnessing a significant uptick in both domestic sales and international shipments.

Record-Breaking Navaratri Deliveries

Partho Banerjee, Senior Executive Officer – Marketing & Sales at Maruti Suzuki, highlighted the festive season momentum in an interview with CNBC-TV18. According to Banerjee:

“The first eight days of the Navaratri period, we have delivered 1,65,000 vehicles. In the last 10 years, we have never crossed the one lakh mark for the whole of Navaratri. We are expecting to touch the magical two lakh figure during this period.”

This marks a historic achievement for Maruti Suzuki, reflecting unprecedented festive season demand.

September Retail Sales Surge

Maruti Suzuki reported a 27.5% growth in retail sales for September 2025, fueled partly by deferred purchases from August following the implementation of GST 2.0. While the increase reflects strong underlying demand, the company noted that a segment of the growth came from customers postponing earlier buying decisions.

Entering October, healthy traction continues across all vehicle segments, supported by a robust pipeline of around 2.5 lakh pending bookings, indicating sustained festive demand.

Rising Trend in Customer Upgrades

The company is observing a significant shift in customer preferences, with buyers moving from entry-level models such as Alto and WagonR to compact cars like Fronx, Baleno, and Brezza. Attractive upgrade schemes during the festive season are playing a pivotal role in encouraging these transitions, boosting sales of higher-value models.

Balanced Rural and Urban Sales

Maruti Suzuki’s sales are distributed evenly across rural and urban markets, with September figures showing a slight rural tilt. Rural markets contributed 51% of total sales, reflecting increasing automobile penetration in smaller towns and semi-urban areas.

Export Growth and EV Momentum

On the export front, Maruti Suzuki recorded approximately 50% growth, driven by shipments to traditional markets like Japan and the Middle East, as well as expanding to European countries including Norway, Denmark, Belgium, and Switzerland.

Electric vehicle exports have also gained traction, with around 3,000 EV units shipped last month alone, signaling the company’s commitment to growing its presence in emerging EV markets.

Market Capitalisation and Stock Performance

Maruti Suzuki’s current market capitalisation stands at ₹4,98,856 crore. The stock is trading at ₹15,866 as of 9:37 am on the NSE, reflecting a 25% gain over the past year. This robust performance underscores investor confidence in the company’s growth trajectory and festive season outlook.

Strategic Focus and Future Outlook

Maruti Suzuki’s strong festive season performance is supported by a combination of customer-centric strategies, upgrade incentives, and expanding EV exports. The company’s ability to balance rural and urban sales, along with robust export growth, positions it favorably for the coming months.

Industry analysts expect the carmaker to sustain momentum, leveraging the festive demand spike, growing electric mobility initiatives, and increased customer willingness to move toward premium compact vehicles.

Conclusion

Maruti Suzuki is set to achieve a record 2 lakh vehicle deliveries during Navaratri 2025, fueled by strong customer upgrades, balanced rural-urban demand, and accelerating EV exports. With an impressive market cap and robust pipeline of bookings, the company continues to reinforce its leadership in India’s automotive sector while expanding its global footprint.