Maruti Suzuki Awards 9 Startups in 9th Accelerator Batch, Welcomes Global Talent

Maruti Suzuki India Limited has unveiled the winners of its 9th Accelerator Program Cohort, marking a major milestone with the inclusion of international startups for the first time.

Among the nine winners, six are Indian startups and three are from Germany, all selected for their innovative, tech-driven solutions that aim to revolutionize mobility, manufacturing, and digital infrastructure.

These startups will now work alongside Maruti Suzuki teams on proof-of-concept (PoC) projects to validate and scale their innovations.

Meet the Winning Startups: Indian and Global Innovation Champions

Indian Winners:

• Frinks AI

• mistEO

• Adagrad

• Com Olho

• ProSolvr

• Eligere

German Winners:

• Caire AI

• Syn2Core

• Talonic

These startups showcased AI-powered solutions in areas such as cybersecurity, road safety, EV infrastructure, battery swapping, and quality control, contributing directly to operational excellence and enhanced customer experience in the mobility sector.

Collaboration to Drive Real-World Impact

Each startup will partner with Maruti Suzuki teams to test their tech innovations in real-life environments. This approach is designed to co-create future-ready solutions, aligning with the broader national visions of ‘Startup India’ and ‘Make in India’.

“Startups bring fresh thinking and new ideas. Through the Accelerator program, we co-create future-ready solutions that improve customer experience and operational efficiency. With the inclusion of global startups, we take a step forward in our journey to offer the ‘Joy of Mobility’ to all,”
– Mr. Hisashi Takeuchi, Managing Director & CEO, Maruti Suzuki India Limited.

Maruti Suzuki’s Expanding Innovation Ecosystem

Since launching in January 2019, the Accelerator Program has evaluated over 5,000 startups, collaborated with 150, and successfully partnered with 25 that now deliver measurable business value.

Other Notable Startup Initiatives by Maruti Suzuki

• Incubation Program (2020)

• Mobility Challenge (2021)

• Nurture Program (2023)

These initiatives support early-stage to growth-stage startups, reaffirming Maruti Suzuki’s leadership in automotive innovation and technology incubation.

Global Innovation, Local Impact

By integrating both domestic and international startups, Maruti Suzuki is positioning itself at the forefront of India’s mobility innovation ecosystem, while also reinforcing its commitment to global collaboration and sustainable automotive solutions.

Conclusion

The 9th cohort of Maruti Suzuki’s Accelerator Program marks a pivotal step in the company’s journey toward embracing global innovation. By recognizing nine startups—six from India and three from Germany—the automaker has expanded its innovation footprint beyond borders. These startups bring cutting-edge solutions in AI, EV infrastructure, cybersecurity, battery technology, and more, each aligned with the evolving needs of the mobility and manufacturing sectors.

Through real-world proof-of-concept projects, Maruti Suzuki aims to enhance customer experience, operational efficiency, and sustainability. The initiative also reinforces national programs like ‘Startup India’ and ‘Make in India,’ highlighting Maruti Suzuki’s role in building a vibrant startup ecosystem.

Alongside its other innovation-focused programs like Incubation, Mobility Challenge, and Nurture, this accelerator continues to attract top-tier tech talent. As India moves toward a smarter mobility future, such collaborations between legacy automakers and disruptive startups will play a vital role in shaping the next generation of automotive and manufacturing excellence.