Mamaearth and Zepto Unveil 'Plant Goodness' Initiative for a Sustainable 2025

Mamaearth, a purpose-driven FMCG brand, has partnered with Zepto, India’s fastest-growing consumer internet platform, to launch the “Plant Goodness” campaign. This collaborative effort aims to promote sustainability by linking consumer purchases with environmental action. For every Mamaearth product ordered on Zepto, a tree will be planted on behalf of the buyer, offering a seamless way for consumers to make eco-friendly choices.

A Campaign Rooted in Sustainability

The campaign aligns Zepto’s ultra-fast 10-minute delivery model with Mamaearth’s sustainability mission. By making sustainable living more accessible, this partnership encourages consumers to actively contribute to a greener planet without additional effort.

Capturing the Spirit of New Year Resolutions

The campaign’s promotional film resonates with the universal desire for change at the start of a new year. It highlights nostalgic memories of tree planting as a child, showing how this cherished activity can now be effortlessly revisited. Simply ordering Mamaearth products on Zepto allows consumers to participate in creating a greener future in under 10 minutes.

Delivering Goodness Through Natural Products

Mamaearth’s commitment to toxin-free, natural products goes hand in hand with its philosophy of “Goodness Inside.” By collaborating with Zepto, the campaign not only delivers quality products but also empowers consumers to make a tangible environmental impact.

Voices Behind the Initiative

Anuja Mishra, EVP & Chief Marketing Officer of Honasa Consumer Limited, expressed, “At Mamaearth, we believe small actions lead to big changes. This campaign encourages consumers to join our mission for a greener planet. Partnering with Zepto adds the convenience of quick delivery, making sustainability easier than ever.”

Chandan Mendiratta, Chief Brand & Culture Officer at Zepto, shared, “We’re thrilled to team up with Mamaearth for a meaningful start to 2025. This initiative makes it simple for our users to contribute to a greener future while enjoying their favorite products. Just order, and boom—a tree gets planted. Quick, impactful, and easy!”

Mamaearth’s Journey with Plant Goodness

Since the inception of the Plant Goodness initiative in 2020, Mamaearth has planted over 800,000 trees across India. Every order on its website or mobile application contributes to this growing green legacy, reinforcing the brand’s dedication to sustainability.

Transforming Routine Purchases into Environmental Acts

This collaboration between Mamaearth and Zepto simplifies sustainability by turning everyday purchases into impactful actions. By linking every order to a tree-planting initiative, the partnership makes environmental stewardship an integral part of daily life.

A Limited-Time Campaign with a Lasting Impact

The Plant Goodness campaign is available for a limited time and will be promoted across digital platforms. It aims to inspire widespread participation, encouraging consumers to take simple steps towards a sustainable tomorrow.

Conclusion

Mamaearth and Zepto’s Plant Goodness campaign is a powerful example of how brands can come together to drive meaningful change. By aligning fast delivery with sustainable practices, this collaboration makes it easier than ever for consumers to contribute to a greener future.