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News In Brief Auto

Mahindra Thar Roxx Teased Ahead of August 15 Launch: New Design and Features Revealed

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Mahindra Thar Roxx Teased Ahead of August 15 Launch: New Design and Features Revealed
31 Jul 2024
5 min read

News Synopsis

Mahindra is set to launch the highly anticipated five-door version of its iconic Thar SUV, named the Thar Roxx, on August 15. A recent teaser has revealed key design elements and features of the upcoming vehicle.  

Thar Roxx Bold New Design

The Thar Roxx boasts a refreshed exterior with a more prominent front grille featuring thicker vertical slats. The headlamp design has been upgraded with larger LED units and C-shaped DRLs. The side profile showcases the extended wheelbase with redesigned door handles integrated into the C-pillar. New alloy wheels complete the muscular look.  

Thar Roxx Advanced Features and Technology

Mahindra is aiming to elevate the Thar's premium appeal with a range of advanced features. The Thar Roxx will come equipped with a larger 10.25-inch infotainment system, a digital driver's display, a panoramic sunroof, and a comprehensive suite of Level 2 ADAS safety features. These additions are expected to enhance both comfort and safety for occupants.  

Mahindra Thar Roxx Powertrain Options

The Thar Roxx will be offered with both rear-wheel-drive and four-wheel-drive options, catering to a diverse range of customer preferences. While specific engine and transmission details have not been fully disclosed, it is anticipated that the new model will share powertrain options with the existing three-door Thar.  

With the launch approaching, excitement is building around the Thar Roxx. Mahindra's decision to introduce a five-door variant is expected to broaden the SUV's appeal and attract a wider customer base.  

Conclusion

As the August 15 launch date approaches, the Mahindra Thar Roxx is shaping up to be a standout addition to the SUV market. With its updated front fascia, advanced LED lighting, and significant design changes, including the innovative integration of door handles into the C-pillar, the Thar Roxx promises to enhance Mahindra’s presence in the competitive off-roading segment.

The Thar Roxx’s new features, such as the 10.25-inch infotainment system, upgraded driver’s console, and the inclusion of a Level 2 ADAS suite, reflect Mahindra’s commitment to offering a blend of luxury, technology, and safety. The addition of these premium features and the choice of drivetrains cater to a diverse range of driving preferences and needs.

As Mahindra prepares for the official reveal, the Thar Roxx is anticipated to attract significant attention from SUV enthusiasts and potential buyers. This new model not only builds on the legacy of the Thar but also sets new standards in the SUV segment with its blend of advanced technology and rugged design. With the launch just around the corner, automotive fans are eagerly awaiting more details and the official debut of the Mahindra Thar Roxx.

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