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News In Brief Business and Economy

Libas Collaborates with Zepto to Offer 10-Minute Fashion Delivery Across 50+ Cities

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Libas Collaborates with Zepto to Offer 10-Minute Fashion Delivery Across 50+ Cities
20 May 2025
min read

News Synopsis

Indian ultra-fast fashion brand Libas is setting a new standard in convenience by launching on Zepto, the country’s leading 10-minute delivery platform. This strategic move enables customers to receive Libas’ stylish apparel within 10–12 minutes, aligning with the needs of today’s fast-paced, fashion-conscious consumers.

The partnership brings fashion on demand—curated, contemporary, and instantly accessible. With this launch, Libas enhances its digital-first retail strategy, making style as accessible as food, makeup, and groceries in India’s booming quick commerce ecosystem.

Fashion Delivered in Minutes to Over 50 Indian Cities

The Libas-Zepto collaboration spans more than 50 cities, including major urban centres like Delhi, Mumbai, Bengaluru, Chennai, and Hyderabad. Zepto users in these cities can now browse and buy Libas’ popular kurta sets, co-ord sets, and everyday ethnic wear, delivered directly to their doorstep in just minutes.

The service offers a carefully curated selection of Libas’ best-sellers tailored for everyday use as well as festive and casual occasions. With Zepto’s expansive hyperlocal logistics network and Libas’ stylish inventory, the fashion experience becomes as seamless as ordering dinner.

Leaders Speak: Redefining Instant Fashion

Sidhant Keshwani, Founder and CEO of Libas, shared his excitement about the initiative, saying:

“At Libas, we’re constantly reimagining how fashion fits into the lives of modern Indian women. Our launch on Zepto is more than just fast delivery—it’s about empowering our customers with instant access to style, no matter the occasion.”

Keshwani added that Libas is proud to be among the first fashion brands in India to fully embrace quick commerce at scale, reflecting its commitment to innovation, agility, and customer satisfaction.

Echoing the sentiment, Devendra Meel, Chief Business Officer of Zepto, said:

“Our mission has always been to make lives easier—this time, we’re bringing that promise to your wardrobe. Fast fashion isn’t just a trend—it’s now a timeline, and we are glad to have Libas trust Zepto to reach their customers.”

Brand Film Highlights Everyday Outfit Dilemmas

To mark this launch, Libas and Zepto have released a brand film that humorously captures the everyday struggles of last-minute outfit planning. The short, engaging video resonates with modern-day dilemmas—from sudden party invites to traditional puja functions—and shows how Libas’ styles can now be ordered with the same speed as pizza or lipstick.

The film reinforces the idea that instant fashion is no longer a luxury but a necessity, especially in a world where planning is passé and spontaneity defines our lifestyle.

Meeting the Needs of the Spontaneous Shopper

This partnership is a nod to the spontaneous spirit of Gen Z and millennial consumers who want their looks delivered as fast as their cravings. Whether it's a forgotten family event or a last-minute party plan, Libas and Zepto have it covered—with stylish, affordable, and instantly delivered fashion options.

It also positions fashion as part of the on-demand economy, pushing the boundaries of how consumers shop, style, and dress.

About Libas: Fast, Trendy, Affordable Fashion

Libas is a leading Indian fashion brand offering a wide range of fusion and contemporary wear tailored for the modern Indian woman. Known for its high-quality fabrics, trend-forward styles, and budget-friendly pricing, Libas has become a favorite among fashion-savvy shoppers looking for comfort and elegance in everyday wear.

Its product catalog includes kurta sets, co-ord sets, dresses, and ethnic essentials, ideal for both workwear and festive dressing.

About Zepto: Pioneering 10-Minute Delivery in India

Founded in 2021 by Aadit Palicha and Kaivalya Vohra, Zepto has transformed the rapid commerce landscape in India. Offering over 45,000+ products—from groceries and electronics to beauty items and now fashion—Zepto delivers across 50+ cities in just 10 minutes.

With its Zepto Café initiative and partnerships like this one with Libas, Zepto continues to expand its offering and redefine consumer convenience at every touchpoint.

TWN Special