ixigo Trains Renews Rohit Sharma as Brand Ambassador

ixigo Trains, the rail-focused vertical of online travel platform ixigo, has renewed its partnership with Indian cricket icon Rohit Sharma for a second consecutive year. The extension highlights ixigo’s continued commitment to expanding its footprint in India’s rail travel ecosystem and strengthening consumer trust as it scales its trains business.

ixigo Trains Renews Brand Ambassador Partnership

The popular Indian cricketer, widely known as The Hitman, was first appointed as the brand ambassador for ixigo Trains in November 2024. Following a successful year of collaboration, the company has now extended the partnership for another year.

Under the renewed agreement, Rohit Sharma will continue to feature across ixigo Trains’ marketing, advertising, and consumer engagement initiatives, supporting the platform’s mission to simplify, digitise, and enhance everyday train travel for millions of passengers across India.

Strong First Year Drives Partnership Extension

The decision to extend the association comes after a high-impact first year that saw Rohit Sharma front multiple campaigns focused on addressing common pain points faced by train travellers.

Campaigns Highlighted Core ixigo Trains Features

The campaigns showcased ixigo Trains’ key capabilities, including:

• Real-time train status updates

• Seat availability insights

• Route intelligence and journey planning

• Predictive tools designed to reduce uncertainty and travel stress

Built around relatable travel scenarios and light-hearted storytelling, these campaigns generated strong consumer engagement, recall, and digital traction, reinforcing ixigo Trains’ positioning as a reliable travel companion.

Leadership Commentary on the Partnership

Commenting on the extension, Dinesh Kumar Kotha, CEO, ixigo Trains, said:

“Rohit’s association with ixigo Trains has been truly special. His leadership, credibility, and national appeal have helped us strengthen our engagement with millions of users across India. Over the last year, his presence has added fresh energy to our brand and amplified our mission to make train travel simpler, smarter, and more dependable. We are excited to continue this journey together and build on the strong momentum we’ve created.”

Rohit Sharma on Continuing the Association

Rohit Sharma also shared his enthusiasm for the renewed partnership, stating:

“I’m excited to continue my association with ixigo Trains. The brand is solving real problems for travellers through simple and impactful solutions. I look forward to being associated with ixigo as they continue to push the boundaries of innovation in train travel.”

ixigo’s Focus on Expanding Rail Travel Business

The renewed association comes at a time when ixigo is deepening its investment in its trains business, which remains a core pillar of its long-term growth strategy. Rail travel continues to be one of the most widely used modes of transport in India due to its scale, affordability, and frequency.

By retaining a nationally admired figure like Rohit Sharma as its brand ambassador, ixigo Trains aims to:

• Strengthen consumer trust

• Drive sustained user adoption

• Reinforce its leadership as a digital platform for train travellers

The partnership aligns with ixigo’s broader push toward technology-driven travel solutions, improved predictability, and seamless passenger experiences.