ITC's Sustainable Initiatives on World Earth Day: Moving Towards Plastic Neutrality

News Synopsis
As the world grapples with plastic pollution, sustainability has become a top priority. Companies across India are embracing eco-friendly practices, aligning with the theme of World Earth Day 2024: "Planet v/s Plastic." Among these leaders is ITC, a prominent Indian conglomerate, pioneering innovative and sustainable packaging solutions.
ITC Champions Sustainable Packaging Alternatives
Recognizing the growing concern around plastic waste, ITC has emerged as a champion for sustainable packaging. Here's a glimpse of their efforts:
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Plant-Based Packaging Solutions: ITC has introduced a variety of eco-friendly, plant-based packaging options across a wide range of products.
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These solutions span from convenient takeaway meals to personal care products like soap and shower gel bottles, and everyday essentials like salt and biscuits.
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Addressing the Food Delivery Challenge: India's booming food delivery culture, while convenient, generates significant plastic waste.
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To address this, ITC has developed a range of recyclable packaging solutions specifically designed for food items, requiring ingenuity and technological advancements.
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Innovative and Recyclable Packaging Options for Various Products
ITC's dedication to sustainability extends across its diverse product portfolio:
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Food and Beverage Industry: ITC Paperboards and Packaging Divisions offer recyclable, biodegradable, and polyethylene-coated barrier boards specifically designed for the food and beverage industry.
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A prime example is the Filo series, catering to the growing food service and delivery market.
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FiloPack is a packaging solution for the food services industry, while FiloServe offers a versatile option that transforms into plates, trays, and food liners.
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Importantly, both these solutions are 100% recyclable within existing recycling systems.
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Other ITC Products: Sustainable packaging solutions are being implemented across a range of ITC products:
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Sunfeast Farmlite biscuits
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Aashirvaad organic atta and salt
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Sunfeast Yippee! noodles
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ITC Master Chef Frozen Snacks
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These solutions include 100% outer paper bags and 100% mono-material PP laminates, significantly reducing plastic usage.
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Personal Care Brands: Several ITC personal care brands are progressively adopting recyclable packaging options:
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Fiama
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Savlon
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Engage
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These solutions involve using post-consumer recycled materials and shifting to 100% paper-based recyclable cartons.
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Beyond Packaging: ITC's Holistic Sustainability Approach
ITC's commitment to sustainability extends beyond packaging solutions:
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ITC Hotels: ITC Hotels have replaced plastic water bottles with eco-friendly glass bottles. Additionally, plastic straws, stirrers, and other plastic items have been substituted with paper and wood-based alternatives.
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Wellbeing Out of Waste (WOW): This flagship initiative focuses on solid waste management and citizen awareness.
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Reaching over 22 million citizens, 6 million households, and providing livelihoods for nearly 17,000 waste collectors, WOW tackles plastic waste at the ground level.
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In addition to WOW, ITC collaborates with the Swachh Bharat Mission for community-driven decentralized Solid Waste Management (SWM) programs across 32 districts in 10 Indian states.
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ITC Achieves Plastic Neutrality and Sets Ambitious Goals
ITC's dedication to sustainability is demonstrably successful:
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Plastic Neutrality: For the second consecutive year, ITC has exceeded its commitment on plastic neutrality in FY23. This achievement involved collecting and sustainably managing over 60,000 metric tons of plastic waste.
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Future Goals: ITC remains committed to long-term sustainability. Their ambitious aim is to ensure that 100% of their packaging is reusable, recyclable, or biodegradable within the next decade.
By prioritizing sustainable practices and developing innovative solutions, ITC is leading the way towards a plastic-neutral future in India.
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