Instagram Introduces Maps, Reposts, and Friends Features Inspired by X, Snapchat, and TikTok

Instagram has announced a new suite of features—Instagram Map, Reposts, and a Friends tab in Reels—as part of a global update. These features bear resemblance to existing tools on platforms like TikTok, X (formerly Twitter), and Snapchat but come with Instagram’s own twist.

Instagram Map: Discover Content Based on Location

Instagram has launched its own location-based discovery tool called Instagram Map, drawing parallels to Snapchat’s Snap Map. However, Instagram’s version differs in key ways.

• Location Sharing with a Twist: The Instagram Map allows users to see content—like posts and Stories—shared or engaged with by friends and creators in specific locations.

• Message Drop Feature: Users can also leave short, note-like messages tied to locations on the map, similar to the app's Notes feature.

• Privacy-Conscious Design: Unlike Snap Map, Instagram Map doesn’t track your location in real time. It only updates when you open the app. There is also a separate, limited-time location-sharing option via direct messages, which expires after one hour.

The feature appears at the top of the direct message inbox and was launched in the U.S. on August 7. It is expected to roll out in India and other countries soon.

Reposts: Instagram’s Version of Retweet

Another major update is the introduction of the Reposts feature, which mirrors TikTok's repost functionality and Twitter's (now X’s) retweet feature.

• Share Public Content: Users can repost public feed posts and Reels to their own profile, allowing them to curate and amplify content they enjoy.

• Dedicated Reposts Tab: All reposted content is stored in a specific “Reposts” section on the user's profile, ensuring clarity between original and shared content.

• Add a Personal Touch: When reposting, a thought bubble appears, allowing users to add a short message or comment before sharing the content.

This feature enhances content discoverability while encouraging more interaction and engagement.

Friends Tab in Reels: See What Your Friends Enjoy

Instagram is also rolling out a Friends tab in Reels that lets users view Reels their friends have interacted with—liked, commented on, reposted, or created.

• Stay Updated with Friends: This new tab creates a curated feed of social interaction, enabling users to discover trending content within their circle.

• Opt-out Option for Privacy: If users prefer to keep their interactions private, they can opt out of having their activity shown in this tab.

The Friends tab has already gone live in the U.S. and is now expanding globally.

Why These Features Matter

Instagram’s latest feature rollout is a clear move to retain user engagement by integrating popular functionalities from competitors while still offering flexibility and privacy. The Map and Friends tab add localized and social layers to content discovery, while Reposts help users actively participate in sharing and promoting content they like.

Together, these updates aim to:

• Increase the time users spend on the app.

• Make content discovery more intuitive and personalized.

• Improve content reach for creators and influencers.

With Instagram evolving beyond just photo sharing, these new tools position it more competitively against TikTok, X, and Snapchat.