Indus Appstore to Be Preloaded on All New Xiaomi Smartphones in India

PhonePe’s Indus Appstore has announced a strategic partnership with Xiaomi, ensuring that the app store will now come pre-installed on all new Xiaomi smartphones in India. This marks a significant shift as Xiaomi will be replacing its own app store, GetApps, with Indus Appstore. The multi-year collaboration is aimed at fostering a localized digital ecosystem designed specifically for Indian users.

A Milestone for Indus Appstore

Priya M Narasimhan, Chief Business Officer at Indus Appstore, expressed enthusiasm about the partnership, stating that this move is a significant step towards establishing a horizontal app store for Indian mobile users and developers. She emphasized that by leveraging Xiaomi India's extensive reach, Indus Appstore will provide greater opportunities for developers while enhancing user experience with a culturally relevant platform.

Narasimhan further added, “This partnership is just the beginning of our vision to transform how India discovers and experiences mobile apps.”

Xiaomi’s Commitment to ‘Make for India’ Innovations

Sudhin Mathur, Chief Operating Officer at Xiaomi India, highlighted the growing demand for a locally driven app marketplace in India. He noted that Xiaomi has always championed ‘Make for India’ innovations, and this partnership with Indus Appstore is a strategic step in that direction.

Mathur stated, “By integrating Indus Appstore with Xiaomi’s ecosystem, we aim to offer users a seamless and enriched app discovery experience while supporting Indian developers in reaching a wider audience.”

Key Features of the Latest Indus Appstore

The latest version of Indus Appstore brings several advanced features designed to enhance user experience and cater to Indian consumers. These include:

• Multilingual App Discovery: Users can browse and discover apps in 12 Indian languages, ensuring accessibility for vernacular language speakers.

• Voice-Enabled Search and Video-First Experience: Enhanced navigation features allow users to find apps more conveniently through voice search and engaging video content.

• Extensive App Library: The app store provides access to over five lakh (500,000) mobile apps and games across 45 categories, ensuring a diverse selection catering to all user needs.

A Major Step for Indus Appstore in India’s Smartphone Market

With Xiaomi’s strong presence in the Indian smartphone market, this partnership is a significant boost for Indus Appstore. Xiaomi’s extensive user base will now have direct access to a localized app discovery platform, creating new opportunities for Indian app developers.

This alliance is expected to reshape the Indian digital ecosystem by offering consumers an app store that prioritizes local language support, a personalized discovery experience, and a broad selection of apps and games. As both companies continue to innovate, this collaboration marks a new era in India’s app store landscape.