Heineken to put up beer prices as costs soar

The company, which sells brands such as Strongbow cider, Amstel, and Europe's best-selling lager, Heineken, has blamed rising ingredient and energy costs. It comes after the Cobra beer founder also said its prices would rise due to "vicious" cost pressures.  Neither company has said how much their prices will increase. The chief executive of Heineken, Dolf van den Brink has said that these kinds of price increases and inflation. He further said that putting up prices could lead to softer beer consumption. Different forms have e gave out the warning of price hike due to rise in the cost price. Heineken also said that the rise in input cost was set to a mid-teens percentage due to the price of barley doubling compared to a year ago. The increase in the cost comes after a strong year for the company when consumers splashed out on alcohol during the pandemic. Heineken branded beer up by 17.4%. The profit of the company rose by 80% even when the company said the coming year remained uncertain due to inflationary challenges.