News In Brief Business and Economy
News In Brief Business and Economy

Google plans to integrate ads into Gemini AI, but not before 2025: Report

Share Us

208
Google plans to integrate ads into Gemini AI, but not before 2025: Report
05 Feb 2025
5 min read

News Synopsis

Google has confirmed plans to introduce advertisements in its AI chatbot, Gemini, in the future. While the tech giant is exploring ways to monetize Gemini, reports suggest that ads will not be implemented in 2025. Instead, the company will initially focus on enhancing user experience and promoting its subscription-based model.

Google’s Confirmation on Ads in Gemini AI

According to a report by The Verge, Google CEO Sundar Pichai addressed the company’s plans during an investor call. He stated that Google has "good ideas" for integrating native ads into Gemini AI but will prioritize a subscription-based approach before rolling out advertisements.

When asked about monetization strategies, Pichai emphasized that Google will "give people options over time," similar to YouTube’s model. This suggests that Gemini AI may eventually offer both a free version with ads and a premium ad-free subscription.

Google’s Focus on Subscription Model in 2025

For the time being, Google is concentrating on growing its user base and refining Gemini AI’s functionality. The company plans to expand its AI-driven services through a paid subscription model before introducing advertisements.

Pichai highlighted Google's longstanding commitment to using advertising as a key revenue stream. However, he clarified that the immediate focus is on improving the AI’s reach and effectiveness before implementing any ad-based monetization strategy.

Potential Ad Integration in Gemini AI

Although Google has not provided details on how advertisements will be incorporated into Gemini, there are indications that they might follow the AI Overviews model used in Google Search.

Since October 2023, AI-generated summaries in Google Search have featured product recommendations related to the user’s query. These suggestions appear with a "sponsored" label, ensuring transparency. A similar approach could be applied to Gemini AI, where relevant advertisements or product suggestions may be displayed based on user interactions.

How Ads Might Appear in Gemini AI

  • Sponsored Content: Ads may be embedded within responses to user queries, similar to how Google displays AI-generated search results with sponsored links.

  • Contextual Product Suggestions: Gemini AI could recommend relevant products, services, or websites based on the conversation topic.

  • Banner Ads or Inline Ads: Google might integrate visual ads within the Gemini interface for users on the free-tier version.

Subscription-Based Gemini AI to Remain Ad-Free

To provide users with more choices, Google is expected to maintain an ad-free experience for paid subscribers of Gemini AI. Similar to YouTube Premium, users who opt for the Gemini Advanced subscription will likely enjoy uninterrupted access to the AI chatbot without advertisements.

Google’s AI Monetization Strategy: A Long-Term Vision

Google’s approach to monetizing Gemini AI reflects its broader vision of balancing user experience with revenue generation. The company is gradually testing different strategies before implementing ads on a larger scale.

For now, users can expect an ad-free Gemini experience, but as AI adoption grows, Google will likely introduce new monetization models, including advertisements.

Conclusion

While Google has confirmed its long-term plans for integrating ads into Gemini AI, the feature will not be introduced in 2025. Instead, the company is prioritizing user experience and focusing on a subscription-based revenue model. In the future, Google may adopt AI-powered sponsored content within Gemini, similar to AI Overviews in Search. However, users who prefer an ad-free experience will have the option to subscribe to the premium version of Gemini AI.

TWN In-Focus