Google Launches Virtual Apparel Try-On Feature in India for Online Shoppers

Google has introduced its innovative Virtual Apparel Try-On feature in India, allowing users to virtually try clothes before buying. The AI-powered tool helps shoppers see how outfits look on them, reducing returns and improving the online shopping experience.

Google Launches Virtual Apparel Try-On Feature 

Google has made online shopping even easier with the launch of its new Virtual Apparel Try-On feature in India. This smart tool allows users to see how any outfit looks on them before making a purchase. With this feature, the hassle of returning clothes due to poor fit or style preference is eliminated.

This also benefits sellers, as returns often lead to losses. Google’s new tool simplifies the process for both buyers and sellers, making shopping during festivals or wedding seasons more convenient. Users can virtually try hundreds of outfits and decide which one suits them best.

Upload a Photo to Try Outfits Virtually

Users simply need to upload a photo, and the AI tool creates a virtual trial room on that image. Tops, jeans, jackets, dresses, skirts, or shoes—millions of clothing options can be tried virtually. This significantly reduces doubts regarding fit and look. Google says the feature runs on its fashion-focused AI model, which realistically simulates clothing textures, fabric folds, stretching, and how they fit different body sizes.

How to Use Virtual Try-On

When browsing compatible apparel listings on Google, users will see a ‘Try It On’ icon. By tapping it and uploading a photo, a realistic preview of the clothing appears within seconds. Users can try multiple outfits, change colors, compare looks, and even share the previews with friends.

Why It’s Special for Online Shoppers

Online clothing shopping often comes with uncertainty about fit, leading to high return rates. This tool provides a personalized preview, helping users make confident decisions. It is especially useful for purchasing expensive outfits for weddings or festivals. Brands and retailers also benefit, as the feature increases the likelihood of purchases.

New Price Alert Feature

Google has also introduced a Price Alert feature (currently available in the U.S.), allowing users to set price alerts for products they are interested in. Shoppers can specify the desired size, color, and price they are willing to pay. These features together make the online shopping experience more engaging and convenient.