Google Ads lists Top 3 Priorities for 2022

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Google Ads lists Top 3 Priorities for 2022
17 Feb 2022
4 min read

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Google Ads lists Top 3 Priorities for 2022

Google Ads has announced its Top 3 priorities for this year. Jerry Dischler, Vice President and General Manager of Google Ads said this year google ads is going to focus on three parameters - automation, measurements, and privacy. Let us dive deep into this and find out what does it mean.

Automation:

Jerry Dischler said: “Over 80% of Google advertisers are now using automated bidding to free up time and improve ad performance.” Google Ads will implement Performance Max and Discovery campaign types to achieve more simplicity and to enhance its reach.

Measurements:

Google to increase its value of marketing is launching initiatives such as data-driven attribution, enhanced conversions, etc. they are looking for some effective ethical solutions that could retrieve user data necessary for advertisers and at the same time doesn't breach the privacy of the users.

Privacy:

In this digital era, securing one’s privacy and data is becoming really difficult. Google is constantly working towards securing its users' data and trust. In their latest updated privacy playbook, Google has emphasized building a direct relationship with customers and keeping your ads relevant.

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