Gold and Silver Purchases to Hit Record ₹50,000 Crore This Dhanteras

Despite record-high prices, gold and silver sales are expected to surge this Dhanteras 2025, with total trade potentially reaching ₹50,000 crore across India. This forecast comes from the Confederation of All India Traders (CAT) and its jewelry wing, the All India Jewellers and Goldsmith Federation (AIJGF). Traditionally, buying gold, silver, utensils, and kitchenware on Dhanteras is considered auspicious.

Expected Trade Across India

According to surveys conducted by CAT and AIJGF across the country’s bullion markets, the sale of gold and silver coins is expected to see a significant spike, while gold jewelry sales may decline slightly. Overall, India’s gold and silver trade on Dhanteras could surpass ₹50,000 crore, with Delhi accounting for ₹8,000–10,000 crore of this total.

Shift in Consumer Preferences

CAT National Secretary and MP Praveen Khandelwal and AIJGF National President Pankaj Arora noted that rising gold and silver prices have influenced buyer behavior. Middle and upper-class customers now prefer bullion coins for investment purposes, while demand for traditional jewelry has decreased. Additionally, wedding season shoppers are opting for lighter jewelry over heavy ornaments.

Gold and Silver Prices in Delhi

• Gold: Last Diwali, the price of gold was around ₹80,000 per 10 grams, which has now surged to over ₹1,30,000 per 10 grams—an increase of approximately 60%.

• Silver: Prices rose from ₹98,000 per kg in 2024 to over ₹1,80,000 per kg this year, marking an increase of about 55%.

These price hikes have attracted investors in large numbers to bullion markets, with the highest demand anticipated for bullion and coins from Dhanteras through Diwali.

Estimated Sales Volumes

According to Arora:

• Around 5 lakh jewelers are active across India.

• If each jeweler sells an average of 50 grams of gold, total sales would reach 25 tons, worth approximately ₹32,500 crore at current prices.

• Similarly, if each jeweler sells 2 kg of silver, total silver sales would amount to 1,000 tons, valued at around ₹18,000 crore.

Combined, this brings the total estimated Dhanteras trade in gold and silver to over ₹50,000 crore.

Trends and Market Strategies

Khandelwal and Arora highlighted that changing market trends have prompted jewelers to focus on fancy jewelry and silver coins to cater to evolving customer preferences. By offering these new options, jewelers aim to accelerate business during the festive season.