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News In Brief Lifestyle & Entertainment

Felicity Games Collaborates with AbhiTech Games to Launch Two Mobile Titles

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Felicity Games Collaborates with AbhiTech Games to Launch Two Mobile Titles
24 Sep 2024
5 min read

News Synopsis

On September 24, Felicity Games, a burgeoning casual game developer and publisher, announced an exciting partnership with AbhiTech Games, a well-regarded game development studio. This collaboration is set to launch and publish two new mobile games: Warbound and Laser Tanks. This strategic alliance aims to combine the strengths of both companies to deliver engaging gaming experiences to a broader audience.

Overview of the Games

Warbound

Warbound is positioned as a strategic deck-building game that invites players to take on the role of a commander tasked with leading their armies into battle. The game's primary objective is to conquer various kingdoms, offering a rich narrative experience and strategic gameplay. Players will need to devise clever tactics, manage resources effectively, and outsmart opponents to achieve victory.

Laser Tanks

In contrast, Laser Tanks offers a more action-oriented gameplay experience. This top-down shooter game places players in the midst of combat against alien monsters. Armed with a range of weapons and equipped with powerful laser tanks, players will navigate challenging environments, fight off hordes of enemies, and overcome various obstacles. This game promises to deliver fast-paced action and adrenaline-pumping moments.

Vision Behind the Collaboration

Anurag Choudhary, the founder of Felicity Games, expressed enthusiasm about the partnership, highlighting the combination of their expertise in casual game publishing with AbhiTech Games' game development capabilities. He stated, "Through this partnership combining our expertise in casual game publishing with AbhiTech Games's game development, we aim to not only expand our audience but also carry forward a shared vision." This collaboration aims to leverage each company's strengths to enhance game development and publishing efforts.

The Pokhran Framework

Felicity Games plans to utilize its proprietary framework known as Pokhran to scale the new games effectively. This innovative framework is designed to rapidly prototype and test casual games, allowing the company to streamline its development process and enhance game quality. The goal is to double the monthly unique user base by the second quarter of 2025, demonstrating a clear ambition for growth and expansion in the mobile gaming market.

About AbhiTech Games

Founded in 2018 by Abhishek Singh Rana, AbhiTech Games has made a name for itself in the mobile gaming sector with titles like Paperly: Paper Plane Adventure. Rana commented on the partnership, stating, "The Pokhran framework will be a game-changer for us, helping us reach more players, achieve more downloads, and most importantly deliver memorable gaming experiences." His remarks emphasize the potential benefits of collaboration and the innovative capabilities that Felicity Games brings to the table.

Felicity Games: A Brief Overview

Felicity Games was established in 2023 by Anurag Choudhary, a former executive at Swiggy. Despite being a relatively new player in the gaming industry, Felicity has launched over ten game titles within its first year of operation. These titles have collectively garnered over a million monthly users across 14 countries, demonstrating the company's ability to attract and retain a significant player base. The company's impressive growth trajectory is a testament to its innovative approach and commitment to quality gaming experiences.

Financial Backing and Future Plans

In July, Felicity Games successfully secured $700,000 in pre-seed funding from a group of notable angel investors. Among them are prominent figures such as Sriharsha Majety and Nandan Reddy from Swiggy, Kunal Shah from Cred, and Manish Agarwal from Kratos Studios. This investment will support Felicity's ambitious plans to test a total of ten new games by March 2025, further expanding its portfolio and enhancing its market presence.

Targeting $1 Million in Annual Recurring Revenue

With its growth strategy in place, Felicity Games is aiming to achieve $1 million in annual recurring revenue (ARR) within the next six months. The company is committed to continually improving its games and expanding its audience reach, utilizing both the financial backing it has secured and the innovative tools at its disposal.

Conclusion

The partnership between Felicity Games and AbhiTech Games represents a significant step forward for both companies in the competitive mobile gaming landscape. By combining their expertise and leveraging advanced frameworks like Pokhran, they are well-positioned to deliver engaging and memorable gaming experiences. With exciting titles like Warbound and Laser Tanks on the horizon, gamers can look forward to innovative gameplay and captivating narratives that will enrich their mobile gaming experiences.

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