Federal Bank Unveils #RishtaBhiPakkaFutureBhiPakka Campaign

With more than 10 million weddings happening annually in India, Federal Bank recognizes that marriage is not only a celebration of love but also a commitment to building a secure future together. To support couples in their journey toward financial stability, the bank has launched its new campaign, #RishtaBhiPakkaFutureBhiPakka. This initiative goes beyond the wedding celebrations to provide couples with the tools and wisdom needed to secure their financial futures.

Combining Savings and Deposit Products for Financial Security

As part of the campaign, Federal Bank is offering a unique combination of savings and deposit products, designed to be the foundational building blocks of financial well-being. The bank’s high-yield savings accounts, paired with flexible deposit schemes, aim to help newlyweds establish a strong financial foundation. These products are tailored to meet the needs of couples looking to build a secure financial future together, ensuring their financial well-being as they start their new life.

Celebratory Events at Omaxe Mall, New Delhi

To celebrate the launch of the campaign, Federal Bank has organized a series of wedding-themed activities at Omaxe Mall, Chandni Chowk, New Delhi. From Friday, November 29, 2024, to Friday, December 13, 2024, couples can experience a festive atmosphere with a variety of events including a bell-ringing ceremony for newlyweds, photo opportunities in wedding attire, and live music performances by dancers and guitarists. The events aim to bring out the joyous and lasting nature of the marital bond while highlighting the importance of building a secure financial future together.

The Essence of Indian Weddings

The concept behind this campaign resonates deeply with the traditions of Indian weddings, where every promise made is meant to last a lifetime. Federal Bank is celebrating these lifelong commitments with its focus on providing financial tools that offer trust, safety, and assurance to couples. The campaign celebrates the bond of marriage, with the added message that a strong relationship, like a secure financial future, needs nurturing and careful planning.

Message from Federal Bank’s CMO

Mr. MVS Murthy, the Chief Marketing Officer (CMO) of Federal Bank, commented on the importance of the campaign. “In India, marriage is not just a union of two individuals; it’s a lifelong commitment built on trust and shared dreams. Our campaign, #RishtaBhiPakkaFutureBhiPakka, celebrates this bond while empowering couples to secure their financial future together. With our combined savings and deposit offerings, we provide newlyweds the essential tools for establishing strong financial habits. The first year of marriage is crucial in setting up financial stability, and Federal Bank is here to guide couples through this important journey."

Roadshow and Celebrations Across Key Locations

In addition to the events at Omaxe Mall, Federal Bank has planned a roadshow at key locations across Delhi and the National Capital Region (NCR), including Chandni Chowk, Vasant Vihar, Pitampura, Paschim Vihar, Nehru Place, Noida, and Gurugram. Starting from Omaxe Chowk Mall, the roadshow will extend to 18 Federal Bank branches, celebrating the campaign’s essence of building a secure and prosperous future for newlyweds. The event was officially flagged off on November 29, 2024, by Mr. Sasidharan C M (VP & Zonal Head – New Delhi) and Ms. Alpna Gupta (VP & Regional Head – New Delhi Central).

Join the Celebration for a Pakka Future

Federal Bank invites everyone to celebrate this festive season and join in making their Rishta Pakka while ensuring their Future Pakka with the bank’s comprehensive financial offerings. Couples are encouraged to take part in the campaign’s events and explore how Federal Bank can help them secure their financial journey together.