EaseMyTrip Unveils Version 2.0, Aims for High-Growth Travel Firms with Strategic 49% Investments

EaseMyTrip has unveiled its next phase of growth, dubbed "EaseMyTrip 2.0," aiming to strategically invest in high-potential travel and lifestyle businesses. This initiative focuses on acquiring up to 49% equity in selected ventures, providing them with financial support while allowing founders to retain operational control.

Strategic Investment Approach

Under EaseMyTrip 2.0, the company plans to invest in businesses that align with its core and adjacent sectors. The investment strategy emphasizes working capital support and strategic partnerships, enabling EaseMyTrip to expand its footprint across various travel and lifestyle verticals.

Targeted Sectors for Expansion

EaseMyTrip is focusing on several key areas for investment:

• Travel and Tourism: Domestic and international holidays, religious tourism (e.g., Ayodhya, Kedarnath, Varanasi), student and education travel, MICE (Meetings, Incentives, Conferences, Exhibitions), luxury travel experiences, chartered flights, air ambulance services, and last-mile mobility solutions.

• Adjacent Verticals: Wellness and preventive healthcare services, financial products linked to travel (such as EMI and “pay later” solutions), insurance and travel assistance, airport-related services (like lounge access and concierge support), and lifestyle add-ons including gifting and customized tour packages.

Support for Partnered Businesses

Founders partnering with EaseMyTrip 2.0 will benefit from:

• Working capital investments.

• Access to EaseMyTrip’s extensive customer base.

• Strategic branding and co-marketing opportunities.

• Comprehensive backend support.

Importantly, these partnerships are designed to ensure that founders maintain full operational control of their businesses.

Invitation to Entrepreneurs

EaseMyTrip is inviting early- to mid-stage entrepreneurs to submit their business plans, past financial records, and three-year growth projections. The company is seeking ventures that demonstrate scalability and align with its strategic vision for growth in the travel and lifestyle sectors.

Leadership Perspective

Nishant Pitti, Chairman and Founder of EaseMyTrip, emphasized the company's commitment to supporting innovative businesses:

“We want to back founders who are building exciting businesses and not replace them. EaseMyTrip 2.0 is about combining their vision with our platform to create real, lasting scale.”