Chefs utilising TikTok revive their careers

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Chefs utilising TikTok revive their careers
05 Mar 2022
8 min read
TWN In-Focus

News Synopsis

Covid-19 Pandemic has seriously affected businesses around the world in the last two years. The hospitality and Restaurant businesses were the ones that took a serious hit as they closed down since the onset of Covid-19. This eventually left many chefs around the world jobless. However, the latest trend has been seen where many chefs have decided to turn to the popular short video app- TikTok to reinvent their career. One such chef Thara Moise decided to come to TikTok when she lost her job at a restaurant and started posting her cooking videos. Now in a span of two years, she has more than 558,000 followers on the platform with 13 million likes on her videos. She has now started offering her services as a private caterer. Another Los Angeles-based chef, Brandon Skier, also turn to the video-sharing platform during the pandemic. He now has garnered 1.9 million followers and 34.5 million likes in his videos. Mr. Skier said that he is happy with his new life as he is able to earn much more than he used to and also get enough personal time for himself. Karen Rosenbloom is another chef who has become popular on TikTok. She has 124,000 followers, and 3.8 million likes on her videos. She says: "The restaurant industry is very male-dominated. A lot of female chefs in particular turn to private chef work, because it allows them to be their own boss, and creat their own team, and their own clients, and their own menus.”

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