boAt Launches ‘Real Se Bhi Clear’ Campaign to Deliver Stadium-Like Sound at Home

boAt, a leading Indian brand in audio and wearables, has unveiled its latest campaign titled ‘Real Se Bhi Clear’, aimed at cricket fans across the country. The initiative celebrates the ongoing T20 cricket season with an immersive, stadium-like audio experience at home, powered by the boAt Aavante Soundbar series.

Strengthening Cricket Partnerships: RCB and GT on Board

Continuing its commitment to sports marketing, boAt has retained its role as the Official Audio Wearables Partner of two major Indian Premier League (IPL) teams — Royal Challengers Bengaluru (RCB) and Gujarat Titans (GT). This partnership helps boAt deepen its brand association with cricket, the most celebrated sport in India.

Campaign Film Featuring Top Cricketers

The heart of the campaign is a high-energy advertisement starring cricket icons Virat Kohli, Liam Livingstone, and Krunal Pandya. The film showcases how boAt’s Aavante Soundbars deliver cinematic-quality sound, ensuring fans feel every cheer, shout, and swing of the bat with enhanced clarity.

Stadium Experience at Home

The main objective of the ‘Real Se Bhi Clear’ campaign is to bring the vibrancy of a live stadium experience into fans' living rooms. boAt’s Aavante Soundbar range, with its immersive surround sound, captures everything from the "tock-tock" of the bat to the thunderous roar of the crowd. This gives viewers the sensation of sitting right inside the stadium while watching from the comfort of home.

A Statement from boAt’s Brand Team

Vedansh Kumar, Head of Brand Marketing at boAt, expressed the campaign's core philosophy:

“At boAt, we don’t just build audio gear — we build moments. With the ‘Real Se Bhi Clear’ campaign and our ongoing partnerships with RCB and GT, we’re making sure fans can feel every snick, every sledge, and every six as if they were right there in the stadium. We’re here to turn up the volume on fandom.”

Creative Direction Behind the Campaign

The ad film was conceptualized and executed by creative agency Talented, led by Reya Reji and Nasreen Talukdar, who also helmed the brand strategy. They emphasized how the campaign aimed to rekindle the emotional soundscape of cricket — from the subtle sounds of the pitch to the loud celebrations of a sixer.

Reji and Talukdar commented:

“The ‘Real Se Bhi Clear’ campaign celebrates the game through powerful sonic storytelling centered around fan culture and product superiority. We wanted to move fans from passive, mute viewing to sound-on, excitement-packed cricket viewing.”

Director's Vision: A Sonic Identity for Fans

Kunal Pardeshi, the director of the ad film, said the goal was not just to make a commercial but to create a lasting sound mnemonic for cricket fans.

“We weren’t just making a film for boAt, we were building a sound mnemonic that stays with cricket fans for eternity. Talented had already scripted a winner. Bringing the ‘tock-tock’ to life was hilarious and oddly satisfying. And Richard Illingworth in his ad debut? Absolute sport.”

Reimagining the Cricket Viewing Experience

Through the Aavante Soundbar, boAt is revolutionizing how cricket is experienced at home. The campaign is not just a product promotion but a celebration of India’s undying love for cricket, enhanced by cutting-edge sound technology. Fans can now feel the thrill of every ball, every appeal, and every wicket as if they were part of the action live.