BMW XM Label Debuts in India at ₹3.15 Crore: Limited Edition of 500 Units

BMW has unveiled its most powerful M model, the XM Label, in India, priced at ₹3.15 crore (ex-showroom). This high-performance SUV stands out with its imposing dimensions of 5,110mm in length and its striking 22-inch M light alloy wheels. Limited to just 500 units globally, with only a small number arriving in India, the XM Label promises exclusivity. Each unit is presented as a completely built-up unit (CBU) and features a special plaque below the control display, marking it as '1 of 500'.

Performance and Specifications

The XM Label surpasses the performance of the regular XM, which is priced at ₹2.60 crore (ex-showroom). While the standard XM generates 644bhp and 800Nm of peak torque, the XM Label delivers an impressive 738bhp and 1,000Nm. This performance is powered by a 4.4-litre twin-turbo V8 hybrid engine. The internal combustion engine (ICE) component alone produces 577bhp and 750Nm, while the hybrid powertrain contributes an additional 194bhp and 280Nm. The power is distributed to all four wheels through an 8-speed automatic transmission.

The XM Label offers a claimed electric-only range of 76-82km, slightly lower than the XM's 82-89km range. It accelerates from 0 to 100km/h in just 3.8 seconds, with a top speed of 250km/h. With the optional M Driver’s Package, the top speed can be increased to 290km/h.

Design and Exterior Features

Design-wise, the BMW XM Label makes a bold statement. It features a side accent band in Toronto Red Metallic, with red accents highlighting the kidney grille surround, rear diffuser insert, model badges, window frame surround, and wheel inserts. The vehicle also sports high-gloss black surrounds for the kidney grille and diffuser elements.

The XM Label is showcased in a BMW Individual Frozen Carbon Black metallic exterior color and rides on 22-inch light alloy wheels. The design emphasizes clear lines, large surfaces, and a distinctive front-end look. Vikram Pawah, President and CEO of BMW Group, describes the XM Label as merging the M Hybrid system with enhanced power and bespoke design elements to deliver standout performance and appeal to customers who value an extroverted lifestyle and ultimate performance.

Interior Features and Technology

Inside, the BMW XM Label continues to impress with its luxurious and sporty design. The interior features red and black trims, with black leather seats contrasted by red stitching. The cabin includes knee pads, M multifunction seats, a head-up display, and a BMW Curved Display with M-specific content. The center console hosts a control panel and a Boost mode, while the rear benefits from an exclusive M Lounge bench.

The XM Label is equipped with a Bowers & Wilkins Diamond sound system, featuring a 1,475-watt amplifier and 20 speakers, ensuring an exceptional audio experience. Additional features include red brake calipers, active roll stabilization, dynamic brake control, BMW’s Adaptive M Suspension Professional, cornering brake control, six airbags, and ISOFIX mounts for child safety.

Conclusion

The BMW XM Label's launch in India at ₹3.15 crore highlights the brand's commitment to blending extreme performance with exclusive design elements. With its limited production run and high-performance specifications, the XM Label is set to attract enthusiasts seeking a powerful and unique SUV experience.