Bharti Airtel and Apple Join Forces to Bring Apple TV+ and Apple Music to Indian Users

Bharti Airtel and Apple have announced a new content partnership aimed at enhancing entertainment options for Indian users. This collaboration is set to offer Airtel customers access to Apple’s renowned content services, including Apple TV+ and Apple Music.

Key Highlights of Airtel and Apple Content Partnership

• Apple TV+ on Airtel Xstream: Airtel customers will be able to enjoy Apple TV+'s extensive library of award-winning films, television shows, and documentaries through the Airtel Xstream platform.

• Apple Music Integration: Wynk Premium users will gain exclusive access to Apple Music, offering a vast collection of Indian and global music, curated playlists, artist interviews, and more.

• Enhanced Music Experience: Apple Music subscribers can enjoy features like Apple Music Sing, time-synced lyrics, lossless audio, and immersive Spatial Audio.

• Exclusive Offers: Airtel customers will benefit from exclusive offers and pricing for both Apple TV+ and Apple Music.

Airtel’s Vision for Enhanced Customer Experience

Amit Tripathi, Chief Marketing Officer and EVP of Customer Experience at Bharti Airtel, emphasized the synergy between Airtel and Apple. “Airtel and Apple are natural partners who strive to bring excellence to customer experience. We also share the common vision of serving the entertainment needs of Indian users. Airtel offers a one-stop shop to bring all content and entertainment through Airtel Xstream. This partnership with Apple will provide immense value to our customers since they will now have access to the best content and entertainment globally,” Tripathi said.

Apple’s Excitement Over the New Collaboration

Oliver Schusser, Apple’s Vice President of Apple Music, Apple TV+, Sports, and Beats, expressed enthusiasm about the partnership: “We are thrilled that Airtel customers in India will soon be able to enjoy all of the incredible content on Apple TV+ and Apple Music. With our ever-growing catalog of world-class films, television shows, and music to choose from, we know there will be something for everyone.”

Exclusive Offers for Airtel Customers

Enhanced Music Experience with Apple Music

Airtel will integrate Apple Music into its offerings, providing Wynk Premium users with exclusive access to Apple Music’s vast library. The award-winning service features an extensive collection of both Indian and international music, curated playlists, artist interviews, and Apple Music Radio. Subscribers will also benefit from features such as Apple Music Sing, time-synced lyrics, lossless audio, and immersive Spatial Audio.

Benefits for Airtel Customers

• Expanded Content Library: Access to a vast collection of movies, TV shows, and music from Apple's renowned platforms.

• Premium Quality: Enjoy high-quality content with features like Spatial Audio and time-synced lyrics.

• Exclusive Offers: Benefit from exclusive pricing and promotions tailored to Airtel customers.

• Seamless Integration: Easily access Apple TV+ and Apple Music through the Airtel Xstream platform.

Transition from Wynk Music

Wynk Music, known for delivering quality music content, will now transition its Premium users to Apple Music, offering them exclusive deals and enhanced features.

Availability

The exclusive Apple Music and Apple TV+ offers for Airtel customers in India are expected to launch later this year.

Conclusion

The new partnership between Bharti Airtel and Apple marks a significant enhancement in the entertainment options available to Indian users. By integrating Apple TV+ and Apple Music into Airtel’s ecosystem, this collaboration promises to offer a superior content experience, combining Airtel’s extensive reach with Apple’s high-quality streaming services.

Airtel customers will soon enjoy exclusive access to Apple’s vast array of films, TV shows, and music through the Airtel Xstream platform, while Wynk Premium users will transition seamlessly to Apple Music, unlocking a world of global and Indian music with advanced features. This strategic alliance underscores both companies' commitment to delivering exceptional entertainment and customer satisfaction.

With exclusive offers and premium content set to be available later this year, Airtel and Apple are poised to set a new standard in digital entertainment, making it easier for users to access and enjoy top-notch content in a unified and convenient manner.