Bajaj Auto Tops Electric Two-Wheeler Sales in March, Surpassing TVS and Ola Electric

Bajaj Auto has emerged as the leader in electric two-wheeler sales for March 2025, selling 30,133 units and capturing a significant 25.8% market share. The strong performance highlights the growing adoption of Bajaj’s electric scooters, with its Chetak model gaining popularity among consumers looking for sustainable and efficient transportation options.

TVS iQube Follows Closely in Second Place

TVS Motor Company secured the second position in the electric two-wheeler market, selling 26,481 units. With a 22.6% market share, the TVS iQube continues to be a strong contender, appealing to urban commuters with its innovative design, reliability, and increasing charging infrastructure.

Ola Electric Maintains a Strong Presence

Ola Electric, a dominant player in the EV sector, recorded 22,685 unit sales in March, claiming a 19.4% market share. Despite intense competition, Ola Electric’s scooters remain a popular choice due to their high performance, sleek design, and competitive pricing. The company’s efforts to expand its charging network and improve battery technology continue to support its growth.

Ather Energy Holds a Steady Position

Ather Energy secured the fourth spot, selling 14,447 units and obtaining a 12.3% market share. Ather’s performance is driven by its smart connectivity features and robust battery performance, making it a preferred choice among tech-savvy consumers.

Hero Vida Trails Behind in the Competition

Hero Vida, the electric vehicle arm of Hero MotoCorp, reported 6,539 unit sales, accounting for 5.6% of the market. Despite being a trusted name in the two-wheeler industry, Hero Vida continues to face challenges in gaining a larger market share in the competitive EV segment.

Overall Market Trends and February 2025 Sales Decline

The March performance of electric two-wheelers comes after a dip in overall vehicle retail sales in February 2025. According to the Federation of Automobile Dealers Associations (FADA), total vehicle sales saw a 7% decline. Two-wheeler sales dropped by 6% year-on-year, with 13,53,280 units sold compared to 14,44,674 units in February 2024.

Factors Affecting Two-Wheeler Sales in February

FADA attributed the decline in February to several factors, including low customer interest, financing challenges, and price fluctuations. Dealers also reported inconsistent stock levels and weak demand, particularly for entry-level models, further impacting overall sales.

Electric Two-Wheelers Show Resilience Amid Market Slowdown

While the traditional two-wheeler segment faced challenges, electric two-wheelers demonstrated resilience in March 2025. Bajaj Auto, TVS, and Ola Electric led the segment, reflecting the increasing consumer preference for eco-friendly mobility solutions. The government’s continued push for electric mobility, along with incentives and expanding charging networks, is expected to drive further growth in the EV sector.

Future Outlook for the Electric Two-Wheeler Industry

The Indian electric two-wheeler industry is poised for further growth as companies continue to innovate and expand their offerings. With advancements in battery technology, increased charging infrastructure, and government incentives, the competition among leading players like Bajaj Auto, TVS, Ola Electric, Ather Energy, and Hero Vida is expected to intensify in the coming months.