Apple to Launch Pune Store on September 4

Apple, one of the world’s most renowned consumer technology brands, is steadily strengthening its physical presence in India. After the successful opening of its first two stores—Apple BKC in Mumbai and Apple Saket in New Delhi—the company is now preparing to launch its fourth official retail outlet in Pune’s upscale Koregaon Park on September 4, 2025. This announcement comes just days before Apple’s much-anticipated annual event, where the company is expected to unveil the iPhone 17 series.

The Pune store will join the upcoming Apple Hebbal in Bengaluru, making it part of Apple’s expanding retail strategy in India. With this move, Apple continues to underline its long-term commitment to one of its fastest-growing markets.

Store Design Inspired by Indian Culture

The barricade artwork for the new Pune store has already been revealed, and it draws inspiration from India’s national bird, the peacock. This design theme mirrors the artwork used for Apple’s Bengaluru outlet, symbolizing pride, elegance, and creativity.

Located in Koregaon Park, one of Pune’s prime commercial and lifestyle hubs, the store will span approximately 10,000 square feet. This makes it one of the most spacious Apple retail outlets in the country, ensuring customers get a premium shopping and service experience.

Apple’s Retail Strategy in India

Apple’s decision to expand its retail presence in India reflects its long-term growth strategy. Through these physical stores, customers can explore and experience the complete range of Apple products, including iPhone, iPad, Mac, Apple Watch, AirPods, and accessories.

In addition to product displays, Apple retail outlets are designed to offer personalized services. Customers can seek assistance from Apple Specialists, Geniuses, and Creatives, who provide expert guidance on choosing devices, troubleshooting, and exploring new features.

Today at Apple: Workshops and Experiences

One of the highlights of Apple’s in-store experience is its Today at Apple sessions. The Pune store will host a variety of workshops covering photography, music, coding, and art, allowing users to enhance their creative skills while making the most of Apple devices.

These interactive sessions have been a global success for Apple, as they not only showcase the capabilities of its products but also help customers learn new skills in an engaging way.

Seamless Shopping with Digital Convenience

Alongside physical stores, Apple is also enhancing its digital-first customer experience in India. Services such as Shop with a Specialist over Video and the Apple Store app provide convenience to those who prefer remote shopping. This hybrid approach—combining premium retail outlets with digital services—ensures that Apple caters to a wide range of Indian consumers.

By blending personalization with technology, Apple is creating a seamless buying experience, whether customers choose to shop online or visit in-store.

Perfect Timing with iPhone 17 Launch

The timing of the Pune store opening couldn’t be more strategic. Scheduled just ahead of Apple’s annual September event, it aligns perfectly with the global launch of the iPhone 17 lineup. Apple is expected to send out invitations in early September, with product sales anticipated to begin mid-month.

The simultaneous rollout of new retail stores and a new iPhone series highlights Apple’s aggressive expansion plan in India. Analysts believe that India, with its growing premium smartphone market, will play a crucial role in Apple’s global growth trajectory.

More Apple Stores Coming to India

Beyond Pune and Bengaluru, industry reports suggest that Apple is eyeing new store openings in Hyderabad and Chennai. These outlets will further enhance Apple’s retail coverage across key Indian metros, giving customers more access to hands-on experiences and localized services.

By expanding its presence across India, Apple is positioning itself not just as a technology provider but as a premium lifestyle brand that deeply engages with Indian customers.

Conclusion

The launch of Apple’s Pune retail store on September 4 is more than just an expansion—it is part of a well-planned retail strategy that coincides with the upcoming iPhone 17 launch. With its Indian culture-inspired design, spacious layout, in-store workshops, and seamless digital shopping services, the Koregaon Park outlet will set a new benchmark for premium retail experiences in India.

Apple’s growing footprint, combined with its expanding product portfolio, reaffirms the company’s commitment to India as a critical market in its global journey.