Apple Launches iPhone 17e and M4 iPad Air in India Starting at Rs 64,900

Apple Inc. has expanded its product portfolio in India with the launch of the new iPhone 17e and the upgraded iPad Air powered by the M4 chip. Positioned in the premium mid-range segment, both devices aim to deliver strong performance upgrades at competitive pricing, reinforcing Apple’s focus on price-sensitive markets like India.

Pre-orders for both products begin on March 4, 2026, with official sales starting March 11, 2026.

iPhone 17e: India Price, Storage and Availability

Apple has priced the iPhone 17e at USD 599, which roughly translates to Rs 64,900 in India. A key highlight this year is the doubling of base storage to 256GB, making it more competitive in the premium mid-range smartphone category.

Key Details

• Starting Price: USD 599 (Approx. Rs 64,900)

• Base Storage: 256GB

• Pre-orders Begin: March 4, 2026

• Official Sale Date: March 11, 2026

• Colour Options: Pink, Black, White

With this pricing strategy, Apple directly competes with premium mid-range smartphones from Samsung Electronics and Google in the Indian market.

iPhone 17e: Full Specifications and Features

The iPhone 17e is designed for users who want flagship-grade performance without stepping into Pro-level pricing.

Display

• 6.1-inch display

• Standard refresh rate (no ProMotion support)

Performance

• Powered by the new Apple A19 chip

• Optimised for enhanced efficiency and multitasking

Camera

• 48MP rear camera

• FaceTime HD front camera

Software

• Runs on iOS 26

• Integrated with Apple Intelligence features

Connectivity & Build

• C1X modem for improved connectivity

• MagSafe support

• USB-C fast charging

• Face ID security

• Ceramic Shield 2 front protection

• Aluminium frame for durability

The iPhone 17e balances performance, storage, and design, targeting consumers upgrading from older iPhones or switching from Android devices.

M4 iPad Air: India Price and Variants

Alongside the iPhone 17e, Apple has introduced the upgraded iPad Air powered by the M4 chip. The company claims up to a 30% performance improvement compared to the previous M3 model.

Expected India Pricing

• 11-inch Model: USD 599 (Approx. Rs 64,900)

• 13-inch Model: USD 799 (Approx. Rs 84,900)

The inclusion of the advanced M4 chip brings desktop-class performance to the iPad Air lineup, making it suitable for productivity, content creation, and education.

M4 iPad Air: Specifications and Highlights

Processor

• Apple M4 chip

• Improved performance and efficiency over previous generation

Display

• Available in 11-inch and 13-inch variants

• Liquid Retina display for vibrant visuals

Storage Options

• 128GB

• 256GB

• 512GB

Connectivity

• Wi-Fi 7 support

• C1X modem

• N1 wireless chip

Software

• Runs on iPadOS

• Supports Apple Intelligence features

Accessories

• Compatible with Apple Pencil Pro

• Supports Magic Keyboard

Battery

• All-day battery life

With hybrid work culture expanding and digital learning gaining momentum in India, the M4 iPad Air could see strong adoption across students, professionals, and content creators.

How to Pre-Order in India

Customers can pre-book the new iPhone 17e and M4 iPad Air starting March 4, 2026. Orders can be placed through Apple’s official website or authorised retail partners.

Pre-Order Steps

1. Select preferred storage variant

2. Choose colour option

3. Pick delivery or store pickup method

4. Complete payment via card or Apple Pay

Sales officially begin on March 11, 2026, both online and in retail stores.

Apple’s Strategic Focus on India

Apple’s decision to offer higher base storage at competitive pricing signals a clear push toward strengthening its presence in India’s mid-range premium segment.

By combining performance upgrades with ecosystem integration, Apple is targeting buyers who seek long-term value, software updates, and device interoperability across iPhone, iPad, Mac, and other Apple products.

The launch of the iPhone 17e and M4 iPad Air also strengthens Apple’s ecosystem play in India, potentially setting the stage for future launches, including new Mac models and possibly innovative device categories later in 2026.