Airtel Unveils New ₹279 Entertainment Pack With OTT Access and Unlimited Data Options

In a move to enhance its digital service offerings, Airtel has launched a new series of entertainment-driven prepaid packs, allowing users access to over 25 major OTT platforms under a single plan.

"The telecommunications company claims this is the first time in India that such a broad bundle of OTT services has been made available through a single prepaid plan."

These innovative plans combine high-value content streaming services with optional unlimited data and voice benefits—targeting the growing OTT consumption trend in India’s prepaid market.

Plan Details – Affordable and Flexible Entertainment Options

Available Airtel’s newly Plan Variants

Airtel’s newly launched OTT bundles are offered in multiple formats, catering to various user preferences:

• ₹279 Content-Only Pack
  "A content-only pack at ₹279 with 1-month validity, which also includes 1GB of data."
  Ideal for those who want streaming content without significant data needs.

• ₹598 Full Access Pack (28 Days)
  "A 28-day bundle at ₹598, which includes unlimited 5G data and calls."
  Perfect for binge-watchers and heavy data users.

• ₹1,729 Extended Pack (84 Days)
  "An 84-day option priced at ₹1,729, also inclusive of unlimited data and voice benefits."
  Offers the longest validity for power users.

High Content Value at Affordable Pricing

"The company said the combined OTT value offered through these bundles is approximately ₹750 per month."
These packs offer a substantial discount when compared to subscribing to OTT services separately.

OTT Platforms Included in Airtel’s New Pack

What You Get

Subscribers to Airtel’s new packs gain access to popular OTT services including:

• Netflix (Basic)

• JioCinema Premium (formerly JioHotstar)

• Zee5

• SonyLiv

• Lionsgate Play

• AHA

• Sun NXT

• Hoichoi

• Eros Now

• ShemarooMe

• Airtel Xstream Play Premium

All services are accessible via the Airtel Xstream Play app for seamless streaming across devices.

"Airtel said the offering is designed to provide consumers with a convenient and cost-effective way to enjoy a wide range of content in over 16 languages, spanning international, Bollywood, and regional shows and films, without the need to manage multiple subscriptions."

Strengthening Airtel’s Position as a Digital Service Leader

Meeting the Evolving Demands of Viewers

"Airtel stated that this initiative is aimed at meeting the evolving content consumption habits of Indian users, especially in the prepaid segment, while strengthening its position as a comprehensive digital service provider."

With a growing appetite for digital content and a shift towards mobile-based viewing, Airtel’s new plans align with consumer expectations by combining value, variety, and flexibility.

Conclusion

Airtel’s launch of the ₹279 entertainment pack marks a significant shift in prepaid mobile offerings by bundling premium content with optional unlimited data benefits. By integrating access to 25+ OTT platforms—including Netflix, JioCinema Premium, and Zee5—Airtel is setting a new benchmark in content affordability and user convenience.

These plans cater to diverse needs, whether users want only content or prefer complete data and voice bundles. The strategic move also reinforces Airtel’s commitment to innovation in the digital entertainment space and its effort to provide unified solutions that match the evolving preferences of India’s mobile-first audience.