Airtel Teams Up with Adobe to Democratise AI-Powered Creativity for 360 Million Indians

Bharti Airtel has announced a landmark global partnership with Adobe, offering free access to Adobe Express Premium to its entire 360 million customer base in India. This first-of-its-kind collaboration in the telecom industry aims to make professional-grade, AI-powered creative tools accessible to everyone—from students and creators to entrepreneurs and small businesses.

Airtel Partners with Adobe in Global First for Telecom Industry

Bharti Airtel has entered into a historic partnership with Adobe that marks a global first in the telecom sector. Under this collaboration, Airtel will provide Adobe Express Premium free for one year to all its 360 million customers across India.

The move significantly enhances Airtel’s digital services portfolio and reflects the growing convergence between telecom connectivity and digital productivity platforms.

Adobe Express Premium Offered Free for One Year

What Airtel Customers Will Get

Under the partnership, Airtel users will receive complimentary access to Adobe Express Premium, a subscription valued at approximately ₹4,000 per year.

With Adobe Express Premium, users can easily create:

• Social media posts and reels

• Marketing and promotional materials

• Short videos and visual stories

• Posters, flyers, resumes, and presentations

The initiative is designed to democratise access to professional creative tools, regardless of users’ prior design experience.

Leadership Commentary on the Airtel–Adobe Partnership

Commenting on the collaboration, Siddharth Sharma, CEO — Connected Homes and Director — Marketing, Bharti Airtel, said:

"This partnership is about more than technology. It is about empowering millions of Indians with cutting-edge AI tools to create and innovate. From a student crafting their first resume to a small business owner designing a poster or a creator editing videos for followers, we want to empower every Airtel customer with the tools for self-expression. With Adobe Express, world-class creative tools are no longer a luxury—they’re a reality for every Indian."

From Adobe’s side, David Wadhwani, President, Digital Media at Adobe, said:

“We are committed to empowering everyone to create and stand out with Adobe Express, the quick and easy create-anything app. We are excited to partner with Airtel to bring Adobe Express Premium to millions of people across India for free, accelerating the growth of India’s vibrant creator economy and enabling people to easily produce standout content – whether boosting their careers, growing their businesses or promoting their passions.”

What Is Adobe Express and Why It Matters

Create-Anything Platform Powered by AI

Adobe Express is positioned as a quick and easy “create-anything” platform that enables users to produce visually compelling content without advanced design skills. As digital storytelling, personal branding, and online marketing become increasingly important, Adobe Express is designed for speed, simplicity, and creativity.

The platform is especially beneficial for:

• Students and job seekers

• Social media creators and influencers

• Small business owners and entrepreneurs

• Professionals building presentations and marketing assets

Availability Across Airtel Services

Who Is Eligible for Free Adobe Express Premium

The free Adobe Express Premium access will be available to all Airtel customers, including:

• Mobile users

• Broadband and Wi-Fi customers

• DTH subscribers

Users can activate the free subscription directly via the Airtel Thanks App, with no credit card or additional payment required, making access seamless and barrier-free.

Strategic Importance for Airtel and Adobe

Airtel’s Expanding Digital Ecosystem

This partnership highlights Airtel’s strategy to go beyond connectivity by bundling global digital services with its telecom offerings. By adding high-value productivity and creative tools, Airtel aims to deepen customer engagement in an increasingly competitive telecom market.

Adobe’s Growing Focus on India

For Adobe, the partnership significantly expands the reach of Adobe Express in India, one of the world’s fastest-growing digital and creator economies. The move reinforces Adobe’s commitment to making creativity accessible at scale, especially in emerging markets.

Conclusion

The Airtel–Adobe partnership sets a new benchmark for the telecom industry by combining connectivity with creativity. By offering Adobe Express Premium free to 360 million users, Airtel is empowering millions of Indians with AI-driven tools to express ideas, build brands, and grow businesses. At the same time, Adobe strengthens its footprint in India’s rapidly expanding creator economy, making this collaboration a win for both companies—and for users nationwide.