Airtel Rolls Out India's First All-in-One OTT Packs for Prepaid Users

News Synopsis
Bharti Airtel (“Airtel”), one of India’s premier telecom service providers, has launched a groundbreaking offering for prepaid customers: an all-in-one OTT entertainment pack featuring over 25 top streaming platforms.
"With access to an industry-leading portfolio of 25+ top OTT platforms—including Netflix, JioHotstar, Zee5 and SonyLiv — Airtel is the only telco in India offering such an extensive entertainment experience," the company stated.
Starting at an introductory price of ₹279 with 1-month validity, this pack delivers entertainment benefits valued at ₹750. For users seeking unlimited 5G data and calling services alongside OTT access, the bundled pack is available at ₹598, offering even more value.
What’s Included in Airtel’s New Entertainment Packs?
Airtel OTT Entertainment Pack Details
Pack Type |
Benefits |
Validity |
MRP |
Direct Subscription via Airtel Xstream Play App |
Netflix Basic + Zee5 + JioHotstar + Airtel Xstream Play Premium |
1 Month |
₹279 |
Prepaid Content Only Pack (Incl. 1GB Data) |
Netflix Basic + Zee5 + JioHotstar + Airtel Xstream Play Premium |
1 Month |
₹279 |
Prepaid Data Bundle |
Netflix Basic + Zee5 + JioHotstar + Airtel Xstream Play Premium + Unlimited 5G + Unlimited Calls |
28 Days |
₹598 |
Prepaid Data Bundle |
Same benefits as above |
84 Days |
₹1729 |
Seamless Access to Top Streaming Platforms
Airtel prepaid customers can now stream premium content from leading OTT platforms, such as:
-
Netflix
-
JioHotstar
-
Zee5
-
SonyLiv
-
LionsgatePlay
-
AHA
-
SunNxt
-
Hoichoi
-
ErosNow
-
ShemarooMe
These can be accessed via a single Airtel subscription, eliminating the hassle of juggling multiple OTT apps and subscriptions.
Regional and Global Content in One Pack
Through this consolidated offering, Airtel aims to address evolving consumer preferences. Users can now enjoy:
-
TV shows, films, documentaries
-
Content in 16+ Indian and international languages
-
International blockbusters and regional originals
"By consolidating these various OTT services into one affordable package, the company seeks to meet the changing entertainment preferences of its prepaid users," Airtel emphasized.
This initiative strengthens Airtel’s market positioning by delivering flexibility, convenience, and diverse content in a single, cost-effective bundle.
Conclusion
Airtel's new all-in-one OTT entertainment packs mark a significant shift in India’s digital content landscape, especially for prepaid users. By bundling subscriptions to premium platforms like Netflix, JioHotstar, Zee5, and SonyLiv, Airtel is offering unmatched value and convenience under a single, affordable plan.
With options starting at just ₹279 and bundled data and call benefits available at ₹598, the telecom giant caters to both casual streamers and heavy entertainment consumers. This initiative simplifies content consumption, eliminates the need for multiple logins, and brings global and regional content together in one place.
Airtel’s strategy not only boosts its competitive edge but also reflects a deep understanding of evolving consumer preferences in India’s rapidly growing OTT market. Whether you're a fan of international thrillers, Bollywood hits, or regional originals, Airtel’s new offering ensures there’s something for everyone. It’s a game-changer for prepaid users seeking seamless, diverse, and budget-friendly entertainment experiences.
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