Zomato Faces heat for 10 Minutes Delivery Plans

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Zomato Faces heat for 10 Minutes Delivery Plans
23 Mar 2022
5 min read

News Synopsis

Indian food delivery giant Zomato Ltd is facing a backlash on social media over plans to launch a 10-minute food service, critics say it will increase road-safety risks for delivery drivers.

CEO Deepinder Goyal has said in a post that the new service called ‘Zomato Instant’ would rely on a densely located network of food finishing stations, which will house bestseller items from restaurants and use a sophisticated demand prediction algorithm.

Within hours, Zomato's announcement evoked a plethora of reactions. Lawmakers questioned the business model, and executives expressed concern about the safety of drivers.

Quick commerce” grocery startups in India have been a rage with SoftBank backed Blinkit and Zepto growing rapidly. According to report delivery, bikers said that they faced pressure to meet deadlines, which often led to speeding, for fear of being rebuked by store managers.

After failing to convince many, Goyal issued another tweet on Tuesday, emphasizing that delivery is "safe" for drivers who are not facing penalties and keeping the model away from anger.

TWN Special