ZOFF Foods Enters Ready-to-Cook Market Through Strategic Partnership with Reliance Retail

ZOFF Foods, a renowned whole spice brand based in Raipur, has announced its entry into India’s booming Ready-to-Cook (RTC) market. The brand’s latest offering is the Quick Homestyle Food range, aimed at delivering authentic Indian flavours with unmatched cooking convenience.

This strategic move marks ZOFF’s evolution from a pure spice player into a complete kitchen solutions brand, catering to modern urban households.

Strategic Partnership With Reliance Retail

As part of its offline retail growth strategy, ZOFF Foods has partnered with Reliance Retail. This collaboration will help the brand roll out its new range across the country, ensuring widespread availability in over 400 Reliance stores by July 2025.

Consumers can already access these products pan-India through the ZOFF Foods website and Reliance Retail outlets. The range will soon be available on major e-commerce and quick commerce platforms by the end of the month, further expanding its reach.

Product Offerings: 5-Minute Gravies and 1-Minute Marinades

The Quick Homestyle Food range includes two core offerings:

• 5-Minute Gravies: Designed to deliver a rich, slow-cooked taste in minutes, these gravies are available in four variants—Paneer Gravy and Magic Mix Gravy for vegetarians, and Chicken Gravy and Mutton Gravy for non-vegetarians. Each pack is priced at ₹150.

• 1-Minute Marinades: Perfect for those seeking authentic taste without the prep, these marinades come in variants like Paneer Tikka (vegetarian), Chicken Chettinad, Fish Fry, and Tandoori Chicken (non-vegetarian). Each marinade is priced at ₹75.

These products require fresh ingredients like paneer, chicken, fish, mutton, or soya to be added during cooking. This gives consumers complete control over taste, hygiene, and meal quality while ensuring a home-style experience.

Commitment to Indian Flavours and Modern Convenience

ZOFF’s new range targets today’s time-conscious home cooks. The products eliminate the need for chopping, grinding, or complex preparations, while retaining the authentic flavours that define Indian cooking.

The 5-Minute Gravies aim to bring slow-cooked richness to busy kitchens, while the 1-Minute Marinades offer the depth of traditional Indian spices without hours of marination.

Leadership Speaks on the Launch

Akash Agrawalla, Co-Founder of ZOFF Foods, said:

“Indian kitchens are celebrated for the love and tradition behind every dish. At ZOFF Foods, we’re committed to preserving this spirit while offering modern solutions. Our Quick Homestyle range delivers both convenience and authenticity — so now, ‘Ab poora India cook karega.’ Through our partnership with Reliance Retail, we’re bringing this innovation closer to consumers nationwide.”

Ashish Agrawal, Co-Founder, added:

“Our vision has always been to blend innovation with authenticity. With this step, we’re offering Indian households new ways to enjoy fresh, flavourful, and convenient meals. The Quick Homestyle range is our promise of clean-label, unadulterated food tailored for modern lifestyles.”

Focus on Clean-Label, No-Compromise Cooking

The new Ready-to-Cook products are free from preservatives, excess salt, and additives. ZOFF Foods aims to deliver home-style taste while supporting healthy food preferences.

By offering quick-cook solutions without compromising on quality or purity, ZOFF continues its commitment to clean-label products — a hallmark of its success in the whole and blended spice segment.

ZOFF’s Vision: Redefining Ready-to-Cook in India

ZOFF Foods’ foray into the Quick Homestyle Food category signals its transformation into a holistic kitchen solutions provider. The company is strategically positioned to serve India’s growing demand for both health-conscious and time-saving culinary options.

With Reliance Retail’s distribution muscle, the brand is set to make its Ready-to-Cook offerings a household staple across urban and semi-urban markets.