Zepto Collaborates with Fast&Up to Aid 1 Lakh Delivery Workers This Summer

As India gears up for an intense summer, Zepto has partnered with Fast&Up to support the hardworking delivery partners, pickers, packers, and store staff who form the backbone of its quick-commerce operations.

This collaboration aims to provide hydration supplements to over 1,00,000 frontline workers across more than 80 cities, ensuring they stay hydrated while navigating the extreme heat.

Addressing the Need for Hydration Amid Rising Temperatures

With soaring temperatures expected across the country, maintaining hydration and overall well-being becomes crucial. Zepto’s delivery partners typically spend 5-7 minutes per run, covering short yet frequent residential routes to fulfill the brand’s 10-minute delivery promise. Despite Zepto stores offering rest areas equipped with drinking water, refreshments, and clean washrooms, their constant outdoor exposure makes hydration a key concern.

This initiative stands out as a pioneering effort where brands listed on Zepto’s platform directly contribute to the welfare of delivery personnel. Fast&Up, a leader in health supplements, is at the forefront of this initiative, ensuring frontline workers receive much-needed hydration support.

Zepto's Commitment to Employee Well-Being

“At Zepto, our people are at the heart of everything we do. Our delivery partners and store teams enable our commitment to speed, and it is our responsibility to ensure their well-being,” said Vikas Sharma, Chief Operating Officer at Zepto. “The summer months can be physically demanding, and this partnership with Fast&Up ensures hydration support at scale.”

This collaboration underlines Zepto’s ongoing efforts to enhance working conditions for its workforce. By prioritizing hydration, the brand seeks to improve the health and efficiency of its delivery teams, reinforcing its commitment to a responsible and sustainable quick-commerce ecosystem.

Bollywood Star Varun Dhawan Joins the Initiative

As part of this impactful drive, select Zepto delivery partners had the opportunity to meet Bollywood actor, investor, and Fast&Up Brand Ambassador Varun Dhawan in Mumbai. Dhawan personally participated in the distribution of hydration supplements and acknowledged the unwavering dedication of delivery riders in the quick-commerce industry. His involvement further amplified the initiative’s significance, drawing public attention to the importance of hydration for frontline workers.

Fast&Up's Mission to Hydrate Everyday Heroes

Varun Khanna, CEO of Fast&Up, emphasized the brand’s commitment to empowering frontline workers, stating, “We are proud to collaborate with Zepto to hydrate its delivery personnel, who are the unsung heroes of the quick-commerce industry. This partnership aligns perfectly with our mission of ‘Hydrating Heroes,’ where we strive to support individuals making a difference in everyday life. Our belief is that Fast&Up Reload is not just for athletes but for every Indian. Every good action needs good energy.”

Fast&Up Reload, the hydration supplement distributed through this drive, is formulated with fast-absorbing electrolytes, vitamins, and minerals. It provides a quick and effective solution to replenish hydration, combat fatigue, and maintain energy levels in extreme heat. This makes it an ideal choice for delivery personnel who work long hours outdoors.

Setting a New Standard for Corporate Social Responsibility

The Zepto and Fast&Up collaboration establishes a new benchmark for brands looking to make meaningful contributions beyond transactions. By directly addressing the health and well-being of frontline workers, this initiative showcases genuine care and support for those ensuring India’s fastest deliveries.

As the quick-commerce industry continues to expand, partnerships like these highlight the importance of employee welfare in sustaining business operations. Zepto and Fast&Up have not only created a model for corporate social responsibility but have also demonstrated how brands can work together to make a tangible impact on the lives of their workforce.