YouTube Reveals Top Trends of 2025: From Kumbh Mela to Labubu Doll

After Instagram shared its Year-in-Review for 2025, YouTube has also revealed its annual list of the most influential trends that shaped conversations and viewing habits throughout the year. These trends not only dominated headlines but also drove massive engagement on the video streaming platform.

YouTube’s 2025 trends span multiple categories, including top trending topics, most-watched creators, viral songs on Shorts, and popular long-form music videos, reflecting how diverse content consumption has become.

Summing up the year, YouTube stated, “In 2025, content went global, local, and universal all at once.”

Gen Z in India Drives Trend Consumption on YouTube

One of the key insights from YouTube’s report highlights the platform’s importance among younger audiences in India. According to YouTube, about 76% of Gen Z users in India relied on YouTube to stay updated on global events and viral trends.

This underscores YouTube’s role not just as an entertainment platform, but also as a primary destination for discovering news, pop culture, sports, and internet-driven phenomena.

Live Events That Pulled Massive Audiences

Several large-scale live events played a major role in shaping YouTube conversations in 2025. These events generated sustained interest, live viewership, and post-event content across Shorts and long-form videos.

Most Talked-About Live Events

• Kumbh Mela

• IPL 2025

• Asia Cup

These events became central to online discussions, with highlights, reactions, explainers, and fan-made content gaining millions of views.

Internet-Curated Trends Go Mainstream

Alongside live events, YouTube saw the rise of several internet-born and meme-driven trends. Characters and concepts curated online crossed cultural boundaries and became widely recognisable.

Viral Internet Trends of 2025

• Italian Brainrot character Tung Tung Tung Sahur

• Labubu doll phenomenon

• Pop culture crossovers inspired by global entertainment

These trends thrived particularly on YouTube Shorts, where short-form creativity amplified their reach.

Top Creators on YouTube in 2025

Creators across genres—entertainment, vlogging, tech, and motivation—continued to attract massive followings and engagement.

Top YouTube Creators

• MrBeast

• Sejal Gaba

• 김프로KIMPRO

• Keshav Shashi Vlogs

• Tera Trigun

• Sirf Shreyansh

• Zidaan Shahid Aly

• KL Bro Biju Rithvik

• Tech Master Shorts

• Raj Shamani

These creators consistently delivered content that resonated with audiences across formats and regions.

Top Trending Topics on YouTube in 2025

Entertainment, sports, and cultural events dominated YouTube searches and watch time throughout the year.

Most Trending Topics

• Squid Game

• Saiyaara

• Coolie

• Kumbh Mela

• IPL 2025

• Sanam Teri Kasam

• TungTungTung Sahur

• Labubu

• Asia Cup

• Kpopdemonhunters

Top Songs on YouTube Shorts

Music continued to play a major role in YouTube Shorts, with regional, global, and remix tracks gaining traction.

Most Popular Songs on Shorts

• Passo Bem Solto (Slowed)

• Shaky

• Saiyaara

• Yeda Yung

• Mafia

• Victory Anthem

• Tune O Rangeele (Brazilian Funk Mix)

• Jutti Meri (Live)

• Payal Ki Khanak

• Dil Pe Chalai Churiya (Trending Version)

Top Songs on YouTube (Long-Form Videos)

Long-form music videos and performances also maintained strong viewership.

Most-Watched Songs

• Saiyaara

• Ranu Bombay Ki Ranu

• Shaky

• Raanjhan

• Teri Ramjhol Bole Gi

Conclusion

YouTube’s biggest trends of 2025 highlight how the platform has evolved into a cultural hub where live events, internet memes, global shows, and music trends converge. From Kumbh Mela and IPL 2025 to Labubu dolls and Squid Game, the year showcased YouTube’s unmatched ability to blend local relevance with global appeal. With Gen Z in India heavily relying on the platform to stay connected to trends, YouTube continues to define how digital culture is created and consumed.
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