YouTube Collaborates with Health Experts to Introduce Tools for Multilingual, High-Quality Health Content

YouTube is making strides in transforming healthcare communication in India. By launching new initiatives to increase the accessibility of high-quality, evidence-based health information, YouTube aims to bridge critical gaps in health knowledge. The platform is collaborating with registered healthcare professionals and supporting content creation in Indic languages to empower millions with trusted health advice.

YouTube’s Growing Role in Healthcare in India

In 2023, YouTube saw the upload of over 6 million health-related videos in India, which collectively garnered a staggering 75 billion views. Recognizing the increasing role it plays in patients' healthcare journeys, YouTube is committed to enhancing the quality and accessibility of health information. To take this further, YouTube is introducing new tools designed to help users find authoritative and reliable health content.

New Tools for Accessing Authoritative Health Content

YouTube is launching a suite of tools aimed at improving the visibility of trustworthy health content on the platform. These tools are designed to help users easily identify content from verified healthcare professionals and institutions.

1. Health Source Information Panels
   These panels will appear beneath videos, showcasing content from verified healthcare professionals and accredited institutions, ensuring that viewers can easily identify trusted health information.

2. Health Content Shelves
   A new feature, Health Content Shelves, will highlight videos from authoritative sources when users search for health-related topics, making it easier for users to access reliable health content.

Eligibility for Verified Health Content

Initially available to prominent healthcare institutions like AIIMS, Apollo Hospitals, Max Healthcare, and NIMHANS, YouTube is expanding its verification program to include a broader range of healthcare professionals. Registered doctors, nurses, and mental health professionals can now apply to have their channels verified to feature these tools.

How Healthcare Creators Can Apply

To qualify for YouTube’s health content verification, creators must meet specific criteria:

• Be registered healthcare professionals, including doctors, nurses, and mental health experts.

• Follow global best practices for health information sharing, as outlined by leading organizations such as the World Health Organization (WHO).

• Maintain a good standing on YouTube, with a channel that adheres to the platform’s guidelines.

Eligible creators can apply via health.youtube, where their licenses will be verified. Once approved, their content will be featured with Health Source Panels and placed in dedicated health content shelves.

Expanding Access to Health Content in Multiple Languages

YouTube is committed to democratizing access to health information, especially for India’s diverse linguistic communities. The platform is expanding its health content coverage to over 140 health conditions in multiple Indian languages. These languages include:

• Hindi

• Marathi

• Tamil

• Telugu

• Kannada

• Gujarati

• Bengali

• Malayalam

• Punjabi

• English

Additionally, YouTube has introduced a multi-language audio feature, allowing users to toggle between languages based on their preference, ensuring that people from various linguistic backgrounds can access reliable health information.

Collaborations with Leading Healthcare Institutions

YouTube has partnered with several prestigious healthcare institutions like AIIMS, Apollo Hospitals, Manipal Hospitals, Medanta, and Narayana Health to produce high-quality, authoritative health videos. These collaborations are designed to address both physical and mental health concerns, ensuring that trusted content reaches a wide audience across India.

Conclusion

YouTube’s new initiatives to enhance access to high-quality, evidence-based health information mark a significant step in improving healthcare communication in India. By partnering with registered healthcare professionals and renowned institutions, and introducing innovative features like health source information panels and content shelves, YouTube is ensuring that users can easily access trusted health advice. Expanding content in multiple languages and offering multilingual audio options makes health information more inclusive, reaching diverse communities across India. These efforts highlight YouTube's commitment to empowering users with reliable health content and supporting informed healthcare decisions at scale.