X Slashes Subscription Prices in India by Up to 48% for Greater Affordability

In a major pricing update aimed at making its services more accessible, social media platform X (formerly Twitter) has significantly slashed its subscription fees in India. The new price reductions range from 26% to 48%, depending on the subscription tier and platform (mobile or web). This move is seen as part of X’s strategy to grow its user base and improve paid adoption in one of the world’s fastest-growing digital markets.

Mobile Premium Plans Get Nearly 48% Discount

For users subscribing to X’s Premium tier via mobile apps, the price has been reduced by approximately 48%. Previously priced at ₹900 per month, the subscription now costs ₹470 per month. This change makes X's premium features more accessible for users relying on the mobile app experience.

However, this mobile price includes app store commissions, which continue to make mobile-based subscriptions slightly more expensive than their web counterparts.

Web Premium Plans Also See Price Drop

The web version of X’s Premium subscription is now ₹427 per month, a reduction of nearly 34% from the earlier price of ₹650. Users who subscribe through the web platform benefit from slightly lower rates as no third-party platform fees are applied.

Both web and mobile Premium subscribers get access to several features, including:

• Blue checkmark (verified badge)

• Priority ranking in replies

• Longer posts and video uploads

• Improved visibility in conversations

Basic Tier: Lower Cost with Essential Features

X has also revised pricing for its Basic subscription plan, especially targeting users who want select premium features without paying for full access.

Revised Pricing:

• Monthly mobile app subscription: Now ₹170, down from ₹243.75 — a 30% decrease

• Annual subscription (web): Now ₹1,700, reduced from ₹2,590.48 — around 34% lower

Key Benefits for Basic Plan Users:

• Ability to edit posts

• Write longer posts

• Background video playback

• Download videos for offline use

This tier caters to casual users looking for minor feature enhancements without opting into full Premium or ad-free services.

Premium Plus: Ad-Free Experience at Lower Cost

The Premium Plus tier, which offers X's highest level of access, also comes with updated pricing.

For Web Users:

• Previous cost: ₹3,470

• New price: ₹2,570
  (A 26% discount)

For Mobile App Users:

• Earlier priced at ₹5,100

• Now available at ₹3,000

Despite mobile still costing more, the revised rate represents a significant drop of over 40%.

Premium Plus Features Include:

• Completely ad-free browsing

• Ability to publish full-length articles

• Access to SuperGrok powered by Grok 4, X’s AI chatbot tool

• Blue checkmark verification

• All Premium and Basic plan benefits

This tier is aimed at professionals, content creators, and power users who seek a seamless, advanced experience on the platform.

Why the Price Drop?

India is one of the most active countries for social media usage, but its price-sensitive digital audience has traditionally hesitated to adopt paid subscriptions. X’s move to lower entry barriers across all tiers is likely to boost adoption and improve revenue through volume-driven subscription models.

Additionally, as competition intensifies in the AI and creator tools space, bundling features like SuperGrok into the Premium Plus tier could offer X a long-term strategic edge.

Summary: Revised Subscription Tiers at a Glance

Final Thoughts

X’s aggressive pricing revision in India reflects a growing trend among global tech platforms to localize strategies for affordability and adoption. Whether you're a casual user looking for editing tools or a content creator seeking ad-free access and AI-powered tools like Grok, there's now a subscription tier that fits every need and budget.

With discounts of up to 48%, now may be the ideal time for Indian users to explore the platform’s paid features.