X Platform Emerges as LinkedIn Competitor: Verified Companies Gain Exclusive Early Access to Hiring Beta

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X Platform Emerges as LinkedIn Competitor: Verified Companies Gain Exclusive Early Access to Hiring Beta
26 Aug 2023
4 min read

News Synopsis

Formerly recognized as Twitter, the X platform has unveiled its strategic move to challenge LinkedIn in the realm of professional networking. With the launch of X Hiring Beta, the company is offering verified organizations exclusive early access to a feature that allows them to highlight job openings on their X profiles.

This development marks X's determined entry into the competitive arena of online job recruitment.

Verified Organizations Gain a Hiring Advantage:

As part of its new initiative, X is granting verified organizations the opportunity to participate in the X Hiring Beta. By investing $1,000 per month for verification status, these organizations can now showcase their job listings directly on their X profiles.

This innovative feature presents a novel way for verified entities to engage with suitable candidates and potentially discover new talent pools.

X's Ambitious Positioning:

In a post, X underscores its intention by stating, "Unlock early access to the X Hiring Beta -- exclusively for Verified Organizations." The driving force behind this initiative is the leadership of Elon Musk.

While X's move may not immediately position it as a direct competitor to LinkedIn, it demonstrates a significant step toward establishing itself as a comprehensive platform catering to various professional needs.

Exploring the Hiring Beta:

Organizations intrigued by this advancement can apply for early access to the X Hiring Beta. This feature, currently accessible only to verified entities, enables eligible organizations to activate the Hiring features on their accounts.

Recent reports also suggest that X has plans to launch a job search feature, allowing users to explore employment opportunities directly within the platform.

Enhancing Recruitment Outreach:

Reports indicate that the X Hiring Beta is part of a broader strategy. Described as "Twitter Hiring," this feature serves as a valuable complementary tool for verified organizations to post their job openings.

These companies can also list up to five job positions on their profiles, significantly expanding their reach to potential candidates.

Acquisition's Influence on Development:

The recent acquisition of Laskie by X has played a pivotal role in this development. This acquisition, led by Elon Musk, has paved the way for the creation and rollout of the job listing feature. Notably, Musk had hinted at the development of such a feature as early as May of the current year.

Conclusion: The introduction of the X Hiring Beta signifies a bold move by the platform to diversify its offerings and compete in the professional networking space.

By providing verified organizations with the means to showcase job listings, X is signaling its ambition to be more than just a social media platform. As the feature evolves and gains traction, it has the potential to reshape how job seekers and recruiters engage online.

TWN In-Focus