WhatsApp runs cash-back campaign for making digital payments in India

Meta-owned popular messaging platform WhatsApp has confirmed that it is running a cash-back campaign in India to attract more users to its digital payments service. The messaging company informed that it is giving away Rs 11 cashback up to three times by sending money to three different contacts via the unified payments interface (UPI) on WhatsApp. A spokesperson of Whatsapp said, "We are running a campaign offering cashback incentives in a phased manner to our users as a way to unlock the potential of payments on WhatsApp. We'll continue to drive awareness of payments on WhatsApp as part of our broader efforts to bring the next 500 million Indians onto the digital payments ecosystem.”

As per the messaging platform, If users become eligible for the promotion, they will see a banner within the app, or a gift icon when you're sending money to an eligible receiver. The company further commented, "Once selected, you can send money to any of your registered WhatsApp contacts and receive Rs 11 cashback per successful transaction.” Other popular payments apps such as Google and Paytm have also offered cask-back to users to attract more engagement and retention growth on their respective payment platforms.