U-TO Solutions Partners with Soundmouse

India-based, Media technology company, U-TO Solutions has collaborated with the United Kingdom-based company Soundmouse. Soundmouse is a music reporting company. It specializes in Music Recognition, cue sheet creation, and reporting services to the broadcasting industry. U-TO Solutions will be offering services of Soundmouse in the domestic market. The Indian Media company has now become the exclusive partner for Soundmouse offerings in India. The U-TO Solutions will create new strategies and offer customized services to ensure the growth of music reporting company in India. Founder and Chief Information Officer of U-TO Solutions, Sumit Suri while speaking about the collaboration said: “This partnership is a win-win for the industry as a whole, including all contributors. The partnership resonates with industry sentiments and needs for better rights and royalty management. Governing bodies like IPRS are actively running campaigns to educate the market and create artist awareness on copyrights. The joint collaboration brings together U-TO’s in-depth business understanding of Indian M&E practices and Soundmouse’s proprietary audio recognition technology used by leading world broadcasters, media organizations, and PROs. This will meet a dire need for the Indian M&E industry to declutter copyright-related hassles.”  With this strategic partnership, both the companies look to simultaneously manage and monitor contractual music rights and their adherence with automated programmatic algorithms for music detection and its reporting.