TVS Motors to Invest £100 Million in Norton Motorcycles

TVS Motor announced that it will invest an additional £100 million in Norton Motorcycle, an iconic British brand acquired in April 2020.

Norton recently opened a new manufacturing facility in Solihull, West Midlands, using traditional craftsmanship and the latest machinery to manufacture bicycles to ensure consistently high quality.

This investment will drive into the future of electrification, cutting edge technology, world-class vehicles, manufacturing, sustainability & the future of mobility. This is expected to create 250-300 direct jobs and an additional 500-800 indirect jobs across the supply chain over the next three years.

Sudarshan Venu, Joint Managing Director, TVS Motor Company has said,” This investment spread over the next few years, will result in an exciting range of products for the global market. A brand-new facility has already been set up at Solar Park, Solihull, the UK, which houses Norton’s state-of-the-art manufacturing capability and the company’s new global design and R&D hub.”

Norton Motorcycle's new global headquarters will house state-of-the-art manufacturing capabilities and the company's new global design and R&D center. This is an important part of Norton's strategic growth plan to become a leading provider of high-end, high-performance motorcycles. Manufacturing facilities are designed to be sustainable and minimize waste.