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News In Brief Technology and Gadgets

Truecaller Unveils Scamfeed Feature to Strengthen Anti-Scam Protection

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Truecaller Unveils Scamfeed Feature to Strengthen Anti-Scam Protection
30 Apr 2025
6 min read

News Synopsis

Truecaller, the global communication platform trusted by over 450 million users, has launched a powerful new feature called Scamfeed. This innovative tool aims to fight digital fraud by tapping into the power of community reporting and shared user experiences. Seamlessly integrated into the Truecaller app, Scamfeed is designed to help users stay informed, alert, and protected.

What is Scamfeed?

Scamfeed is a real-time, user-powered feed where individuals can report suspicious calls, share scam encounters, and alert others about ongoing fraud. It acts as a dynamic warning system that evolves with user input, offering an up-to-the-minute snapshot of scam activity across India.

How Scamfeed Works

Users encountering a shady call, SMS, or app message can instantly report it on Scamfeed. Others can view these reports, add their comments, and discuss patterns. The platform also supports anonymous posts, making it easier for users to contribute without hesitation. Scamfeed is not limited to text-based entries—it also supports rich media and allows sharing posts across messaging platforms like WhatsApp.

Empowering Users with Real-Time Vigilance

Whether it’s a fake financial offer or a romance scam, Scamfeed lets users identify red flags early. It acts as a first line of defense by enabling people to verify suspicious interactions based on others’ reports. This crowd-sourced model enhances individual protection while promoting collective awareness.

Truecaller’s Vision Behind Scamfeed

"The power of community is paramount in the fight against scams," said Tonmoy Goswami, Product Director of New Initiatives at Truecaller. "Scamfeed harnesses the collective vigilance of millions of Indian users. By providing a safe space to share experiences and warnings, we empower people to stay ahead of fraudsters."

Scamfeed: A Strategic Move for User Loyalty

Truecaller’s introduction of Scamfeed goes beyond user safety—it’s also a strategic step to build stronger user engagement. With trust and transparency at its core, Scamfeed positions Truecaller as not just a tool for identifying callers but as a comprehensive safety partner in digital communication.

Dedicated Online Hub for Scam Awareness

To complement the in-app feature, Truecaller has launched a dedicated website—www.truecaller.com/scam-alert. This hub offers valuable guides on identifying, reporting, and avoiding different types of scams. It’s an educational extension of Scamfeed that furthers Truecaller's commitment to digital literacy and protection.

Types of Scams Scamfeed Aims to Combat

Scamfeed is built to tackle a wide range of fraud types, including:

  • Phishing and email scams

  • Impersonation calls

  • Fake job offers

  • Romance and dating app fraud

  • Financial and investment fraud

With thousands of new scams appearing each day, Scamfeed's real-time nature ensures users can access the latest warnings instantly.

Future Plans: Going Global

While Scamfeed is currently available exclusively in India, Truecaller has plans to roll it out globally. With increasing fraud worldwide, this feature has the potential to become a vital global tool for fighting digital deception.

About Truecaller

Truecaller (TRUE B), listed on Nasdaq Stockholm since October 2021, is the world’s leading platform for caller verification and spam blocking. The company’s mission is to enable safe and relevant communication for everyone. Headquartered in Sweden, Truecaller plays a crucial role in protecting users, particularly in emerging digital markets where scam activity is rising.

Conclusion: A Movement Powered by Users

Scamfeed isn’t just a feature—it’s a community-led movement redefining how scams are reported and prevented. It symbolizes a shift from passive protection to proactive defense, giving power back to users. As digital scams grow more sophisticated, tools like Scamfeed will be central to keeping communication safe, informed, and secure.