To Release NFTs Based On Children's Artwork, GuardianLink Teams Up With Cadbury Gems.

GuardianLink, a provider of the NFT ecosystem, has teamed up with Cadbury Gems, a manufacturer of chocolate buttons, to transform artwork created by children nationwide into non-fungible tokens (NFTs). With the launch of its first-ever NFTs through the most recent Junior NFT campaign, Cadbury Gems has declared its debut into the NFT space with this relationship.

According to Ramkumar Subramanian, co-founder and CEO, GuardianLink, the company looks forward to associating with Cadbury’s Gems, and Mondelez for its NFT creation. “GuardianLink aims at elevating the potential of NFTs by associating with brands and artists across the globe,” he informed. 
 

From mid-June, parents will be allowed to put their children's artwork straight onto the webpage, according to the chocolate button company. The company will compile an online gallery of digital treasures using these submissions, and potential customers will be able to acquire these assets using fiat currency. They will keep the NFT in their wallet after each transaction. The GuardianLink platform will have these NFTs available, and different customers will be able to bid and acquire them repeatedly.

“Digital collectibles and blockchain technology is gathering pace in India and NFTs are an enabler for us to offer an experience to our consumers. After the online Gems birthday bash, the PlayPad learning application, among others, Cadbury Gems Junior NFT campaign aims to take a step towards leveraging platforms for every child and parent. We aim to host NFT auctions to raise funds for the education of under-privileged kids around the country,” Anil Viswanathan, vice president- marketing, Mondelez India, stated.

The chocolate button company has also teamed up with the non-profit organisation Save The Children to use the proceeds from NFT sales to fund disadvantaged children's education, with a particular emphasis on bringing them back to school and buying educational supplies, among other things.

According to Cadbury Gems, a marketing campaign for their Junior NFT will include collaborations with online platforms, influencer involvement, and smart social media channel use, including participation from NFT communities.