Tata’s Super App ‘Neu’ is likely to be Launched this Week

Tata Group is likely to launch its Super app  ‘Neu’ on April 7. This new app from the Tata Group will compete against Flipkart, Amazon, and Jio platforms in the digital e-commerce space. The company has already launched a teaser image on the Google Play Store page following the announcement. App’s advertisement was also seen during the ongoing popular T20 league, the Indian Premier League. This app will connect multiple brands across the Tata universe of products and services. The company claims that this new app will offer everything from electronics, finance solutions, grocery, flights, holidays, and more such services. It will also have an integrated reward system called NeuCoins, which can be earned and redeemed across all Tata brands and at physical stores. Users can make payments across multiple Tata brands by using NeuCoins, UPI, cards, and other modes. Also, you can send money to friends and family using Tata Pay UPI. Tata Group has recently acquired a majority stake in Saankhya Lab which is a semiconductor firm. With this acquisition, the group plans to step into the semiconductor business.