TataNeu to be launched Early Next Month

TataNeu application is ready to be launched next month with all the major integrations done. The application will surely launch in the next month using IPL’s popularity. Tata Group’s super app will host digital assets like BigBasket, 1mg, Tata Cliq all under one umbrella.

The application is currently available on the app marketplace but for Tata employees only. The application will be launched during the IPL and will be accompanied by an aggressive marketing push built especially around IPL in a bid to woo more users to use the application.

TataNeu is a super app platform from Tata Group that will consolidate several digital entities of the company into a single app. The application is available on Google Play Store and App Store, and it is yet not available to the general public. It is being tested by over 7 lakhs Tata Group employees. 

The app has already missed several deadlines for its launch. Earlier it was supposed to launch during Diwali last year but was delayed due to some technical issues. Later the company announced that the app will be launched in September, but now it has finalised a date in April.

TataNeu aims at leveraging the Tata brand and its huge consumer base. Tata Digital jas an estimated valuation of $18 billion and claims to have more than 400 million users on its digital verticals.