Tata Group Surpasses $30 Billion in Brand Value

The Tata Group has reinforced its leadership as India’s most valuable brand, becoming the first in the country to cross the $30 billion brand value milestone. According to the Brand Finance India 100 2025 report, Tata’s brand value rose 10% to reach $31.6 billion this year. The report also highlighted that the combined brand value of India’s top 100 brands has now grown to $236.5 billion, reflecting the strength and global appeal of Indian enterprises.

Infosys and HDFC Group Hold Strong in Top Three

Infosys retained its position as India’s second most valuable brand, with its brand value climbing 15% to $16.3 billion. The IT services giant continues to dominate its sector, strengthening its global presence.

Meanwhile, HDFC Group moved up to the third spot following its merger with HDFC Ltd. Its brand value jumped 37% to $14.2 billion, solidifying its status as a major player in India’s financial services sector.

Adani Group Leads in Brand Value Growth

The Adani Group emerged as the fastest-growing Indian brand in this year’s rankings. Its brand value soared by an impressive 82%, driven by the group’s rapid expansion in infrastructure, growing investments in green energy, and increasing brand recognition. Adani’s performance highlights the group’s ambitious vision and its rising influence across key sectors.

Taj Hotels Retains Title of India’s Strongest Brand

In terms of brand strength, Taj Hotels maintained its position as India’s strongest brand for the fourth consecutive year. The iconic hospitality chain earned a Brand Strength Index (BSI) score of 92.2 out of 100, securing an AAA+ rating. The brand’s sustained international growth and reputation for premium service excellence continue to underpin its success.

Close behind Taj was Asian Paints, ranked as the second-strongest Indian brand with a BSI score of 92/100 and an AAA+ rating. It also maintained its position as the world’s strongest paints and coatings brand. Amul came in third with a BSI score of 91.2/100 and an AAA+ rating, reinforcing its trusted position in India’s dairy sector.

Sustainability Leadership: Tata and Infosys Shine

The report also highlighted the growing importance of sustainability perceptions in brand value. The Tata Group recorded the highest Sustainability Perceptions Value, estimated at $4.3 billion.

On the other hand, Infosys demonstrated the largest positive sustainability gap, valued at $115 million, showing that the brand’s actual sustainability initiatives exceed public perception — offering room for greater recognition with stronger messaging.

Brand Bharat’s Global Rise

Commenting on the results, Ajimon Francis, Managing Director of Brand Finance India, said:

“Whether it’s manufacturing, financial services, entertainment, holistic healing or hospitality, Brand Bharat is rewriting narratives globally. The nation’s economic vibrancy, digital infrastructure, and industrial expansion are turning its top brands into global beacons.”

Francis also noted that India is successfully balancing both hard and soft power amid a challenging geopolitical environment, as reflected in the rising brand value of its top companies.

Notable New Entrants and Sector Performers

Among the new entrants and standout performers:

• Birla Opus, a venture from the Aditya Birla Group, made waves in the decorative paints sector, positioning itself as a disruptive force.

• Zomato entered the rankings for the first time at 39th place with a brand value of $1 billion, reflecting the growing prominence of India’s food delivery sector.

• Persistent Systems posted the highest growth in brand value among IT services companies, up 33% to $811 million, securing the 48th position.

• Birlasoft also debuted in the rankings with a brand value of $164 million, ranking 16th within its sector.

• HMEL rose seven places to rank 49th, with its brand value at $656 million, marking its continued progress as a next-generation energy brand.

• Zetwerk, a fast-growing engineering and manufacturing company, ranked second in its sector, highlighting India’s rise as a global ESDM (Electronics System Design and Manufacturing) hub.