Swiggy Introduces ‘Giftables’ Instant Gifting Service Ahead of Festive Season

Swiggy, India’s leading food and delivery platform, has introduced Giftables, a new instant gifting service designed to make last-minute gifting effortless. The service allows users to select curated gifts and have them delivered within minutes, ensuring convenience and timely celebrations during the festive season.

What is Swiggy Giftables?

Giftables is an instant gifting platform integrated within the Swiggy app, aimed at simplifying the gifting experience. It allows users to order and deliver a wide range of gifts to recipients without the hassle of multiple apps or services.

Currently available in Bengaluru, the platform offers over 10,000 gift options, including:

• Cakes and chocolates

• Flowers and plants

• Perfumes and jewellery

• Electronics and toys

The platform supports multi-item orders, meaning users can combine several gifts into a single delivery, which can reach the recipient within 10–60 minutes.

How Giftables Works

Giftables is designed for user convenience and personalization. Key features include:

• Browse by occasion: Users can select gifts for birthdays, anniversaries, festivals, or other celebrations.

• Browse by recipient: Gifts can be filtered for friends, family, colleagues, or partners.

• Browse by category: From sweets and chocolates to gadgets and jewellery, users can easily find suitable gifts.

Users can also customize orders, such as pairing a cake with flowers or chocolates with perfumes, all in a single transaction, avoiding the need to use Swiggy Food or Instamart separately.

Expansion Plans and Availability

Swiggy plans to expand Giftables to other major Indian metros, including:

• Mumbai

• Delhi

• Other metropolitan cities

The rollout will occur over the coming weeks, making instant gifting accessible to a larger audience ahead of the festive season.

AI-Powered Gifting Recommendations

Swiggy is introducing an AI-powered gifting chatbot within Giftables. This feature will help users choose the perfect gift based on:

• Occasion type

• Relationship with the recipient

• Recipient interests and personality traits

The AI recommendations aim to make gift selection more personalized and thoughtful, enhancing the overall gifting experience.

Benefits of Giftables

Swiggy’s Giftables platform addresses several common challenges associated with gifting:

• Convenience: Users can order gifts instantly without planning ahead.

• Variety: Thousands of curated items are available, catering to different tastes and budgets.

• Customization: Orders can combine multiple items and be tailored for the recipient.

• Speed: Delivery is completed within an hour, ensuring last-minute gifting is hassle-free.

Phani Kishan, Swiggy Co-founder and Chief Growth Officer, stated,

"With Giftables, we’re solving a real consumer pain point. Gifting is often last-minute and full of uncertainty. With Giftables on Swiggy, users get curated, high-quality options delivered in under an hour. No more juggling platforms or settling for uninspired gifts."

Giftables Launch Ahead of Festive Season

The launch comes at a time when gifting demand peaks during festivals, making it an ideal solution for:

• Festive gifting for friends and family

• Corporate gifting for employees or clients

• Special occasions like birthdays and anniversaries

By offering instant delivery and curated options, Swiggy aims to capture the surge in gifting activity during this period.

Conclusion

Swiggy Giftables is set to transform the way Indians gift by providing instant, personalized, and hassle-free gifting solutions. With AI-powered recommendations, fast delivery, and a wide variety of options, Giftables ensures that users can celebrate occasions without stress. As the festive season approaches, Swiggy positions itself as a one-stop platform for thoughtful, last-minute gifts delivered within minutes.